Senior Brand Paid Marketing Manager, HoneyBook
$160-200k
+ Meaningful equity based on merit
2+ days a week in office
Business management platform for Independents
Open for applications
Business management platform for Independents
201-500 employees
Open for applications
$160-200k
+ Meaningful equity based on merit
2+ days a week in office
201-500 employees
Company mission
To make it easier to run an independent business and live a life filled with passion and purpose.
Role
Who you are
- 7+ years of experience in digital marketing, ideally within a B2B/B2SMB SaaS environment
- Strong understanding of performance marketing and demonstrable experience with SEM, display advertising, social media marketing, YouTube, and other relevant channels
- Experience with business intelligence tools such as Looker
- Strong understanding of brand lift and conversion lift studies, and experience with landing page testing
- Ability to align marketing initiatives with broader business goals and objectives
- Experience with lead generation strategies
- Excellent presentation skills and the ability to effectively communicate with senior stakeholders
- Ability to work with ambiguity and prioritize projects based on potential impact toward company growth
What the job involves
- As the Senior Brand Marketing Manager at HoneyBook, you’ll spearhead the strategic direction and execution of full-funnel paid marketing campaigns
- Your role will involve collaborating with stakeholders, developing innovative marketing strategies, and optimizing campaigns across multiple channels, including social media, product marketing, and content marketing
- You’ll manage budgets, analyze campaign performance, and present actionable insights to senior stakeholders, ensuring our marketing efforts align with business goals and drive measurable success
- In this pivotal role, you’ll influence our brand’s perception in the market and develop compelling creative strategies for paid media and content marketing
- You’ll build strong relationships with internal and external partners, identify brand marketing opportunities, and create comprehensive measurement plans for full-funnel campaigns
- By leveraging your expertise in performance marketing, you’ll play a crucial role in driving channel growth, enhancing brand engagement, and supporting HoneyBook’s position as the leading solution for independent business owners
- Your success will be measured by your ability to develop and execute effective marketing campaigns, drive top-of-funnel acquisition funnels, and achieve meaningful brand engagement
- This is a unique opportunity to shape the HoneyBook brand and contribute to our growth and success in the marketplace
- Collaborate with stakeholders to develop and execute innovative, full-funnel paid marketing campaigns across social media, product marketing, content marketing, lifecycle, and owned surfaces
- Establish and monitor spend and key performance indicators (KPIs), analyze campaign performance, optimize campaigns, and present actionable insights to senior stakeholders
- Allocate and manage budgets for various marketing campaigns and platforms
- Proactively identify brand marketing opportunities and develop strategic plans, including objectives, scope, timeline, and budget
- Lead the development of compelling creative strategies for paid media, content marketing, and landing pages
- Create measurement plans for full-funnel marketing campaigns including brand lift, conversion lift, and matched market testing (geo testing)
- Build strong relationships and collaborate with internal and external partners to drive high-quality solutions and campaign success
- Develop comprehensive paid media strategies aligned with business goals
- Identify target audiences and determine the best channels and tactics to reach them
Our take
The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.
While competitors like Taver, 17hats, HubSpot Sales Hub, and Calendly offer similar services, HoneyBook stands out by providing an all-in-one platform where users can generate invoices and accept payments seamlessly. this has earned the trust of service providers across the US and Canada, with HoneyBook facilitating over $9B in business bookings.
With the freelance economy in the US projected to encompass 50% of the workforce by 2027, HoneyBook, a unicorn company, is well-positioned for continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
51% female employees
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$250m
SERIES E
May 2021
$155m
SERIES D
Total funding: $479m
Company benefits
- Medical insurance: We've got you and your family covered - from head to toe
- Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
- Open PTO: Take a break, hit reset, and come back refreshed
- Equity: Enjoy equity and retirement plans
- Wellness & development budget: Health mind, health body, and health career - it's all possible
- Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best
Company values
- People come first: As we explore opportunities and work through challenges
- Raise the bar: We push for greatness - for ourselves and our members
- Keep it real: Authenticity, respect, and transparency are at our core
- Own it: Trust and ownership let us make decisions with confidence
- Love what we do: We love what we do and what we create for our members
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Dror Shimoni
(Co-Founder & CTO)Worked as a Software Developer for companies including IDE, Matrix, AlSeek, ITG, and Semantinet.
Naama Alon
(Co-Founder)Studied Engineering, Design, and Art at Shankar. Worked as a UX Designer at RED-ID.
Oz Alon
(Co-Founder & CEO)Studied Law & Business at The Interdisciplinary Centre. Interned at Yehuda Raveh & Co. Owner of Backy Bar Ltd.
People progressing
Casey joined HoneyBook in 2020 as an Office Manager and has since been promoted to Talent Coordinator, and Associate Talent Partner and now serves as a UX Research Operations Associate.
Salary benchmarks
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