Product Marketing Manager, Sentry
Solutions
$155-185k
+ Equity
More information about location
3+ days a week in office
Error tracking and app monitoring software
Be an early applicant
Error tracking and app monitoring software
201-500 employees
Be an early applicant
$155-185k
+ Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
- 8+ years of experience in product marketing, preferably in a developer-focused or technical product environment
- Strong understanding of software development processes and developer tools
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging
- Proven track record of successful product launches and driving product adoption
- Ability to work collaboratively across teams and manage multiple projects simultaneously
- Experience with data analysis and using insights to inform marketing strategies
What the job involves
- As Sentry's Product Marketing Manager for Solutions, you’ll drive the strategy and execution to grow adoption in high-priority verticals like gaming, mobile, and e-commerce
- This isn’t about just pitching product features—it’s about deeply understanding the user and market, influencing product development and shaping our go-to-market strategy
- You’ll work cross-functionally with product, sales, and marketing to shape messaging, create content, build integrated campaigns, and enable teams with solutions that help developers understand how Sentry fits into their workflows
- Build and execute go-to-market plans that showcase Sentry’s value for gaming, mobile, and e-commerce
- Drive revenue by understanding why. As the owner of each key vertical's success, you’re able to influence product strategy with market insights to drive the business forward
- Be the voice of the customer. Understand the needs, pains, and dreams of new developers signing up for Sentry. And drive home how we differentiate from the competition to ensure their success with Sentry from sign up to sending their first event
- Get the word out. Plan and coordinate industry-specific campaigns across multiple channels with the primary goal of growing awareness and engagement
- Craft concise, benefits-driven messaging. Develop elegant value propositions for both developers and self-serve customers that don’t sound like everyone else. Being technically accurate, thinking through your audiences, being consistent, and validating through experimentation are key
- Creatively drive the funnel. Thoughtfully identify gaps in content and ways to keep demand metrics growing -- from awareness to expansion
- Write the rest of the story. Consider a launch Chapter 1. Continue the narrative and create new interest in Sentry by building and executing on value-based campaigns
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organizations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack have used Sentry to monitor their code health. The company is well positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company has also opened another office in Denver in early 2023, expanding its regional presence, and has announced additional functionality in its platform, all of which bodes well for Sentry's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company values
- Pixels matter - We understand that the difference between a good product and a great one is in the finer details. We take extra care to get everything right, down to the last pixel
- Feedback is priceless - White lies help no one. We give each other constructive, respectful, and sincere feedback for the best collective outcome and most personal growth. (On our work, that is. We'll keep opinions on your floral-patterned pants to ourselves)
- Step by step - We don't expect to get things right the first time around. We do our best work by iterating: making small changes, measuring impact, and trying again (and again, and sometimes again)
- For every developer - Sentry is a tool for everyone who codes. We strive to create a product that's accessible (and indispensable) to developers at any level, at companies big, small, and everything beyond and in between
- Work in progress - We know that we don't know everything. Nothing here is set in stone. We're still filling roles and writing rules, as a team. In the meantime, we embrace individual ownership, autonomy, and accountability
- Value people - We respect one another. We understand that success comes from a variety of backgrounds, experiences, skills, and opinions — not in spite of it. Even if we disagree on the route, we still push forward to the end
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
David Cramer
(CTO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 35 more jobs at Sentry