Head of Performance Marketing, Moonpig
+ Bonuses
2 days a week in office (Farringdon, London)
Online company for personalised cards, gifts and flowers
Job no longer available
Online company for personalised cards, gifts and flowers
501-1000 employees
Job no longer available
+ Bonuses
2 days a week in office (Farringdon, London)
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- 10+ years’ experience in performance marketing, ideally in a B2C ecommerce setting
- Proven success across key online channels with hands-on Paid Search expertise
- Experience managing performance marketing at scale, including budgeting and strategy
- Skilled in campaign measurement and optimisation for marketing efficiency
- Experience leading a multi-layered team with strong coaching and leadership skills
- Proven track record of running complex traffic generation programmes
- Deep experience with analytics tools (e.g. Adobe Analytics)
- Strong interpersonal and influencing skills
- Ideally experienced in both agency and client-side environments
- Confident communicator to senior stakeholders and board level
What the job involves
- We're looking for a Head of Performance Marketing to lead our digital acquisition efforts across Buyagift and Red Letter Days
- Reporting to the Marketing Director, you’ll play a key role in growing our customer base through best-in-class performance strategies across Paid Search, Paid and Organic Social, SEO, and Affiliates
- This role can be interim or permanent, and we’re looking for someone who can start as soon as possible
- You’ll be responsible for both strategy and delivery shaping how we drive traffic and ensuring marketing spend delivers strong ROI
- You'll lead a talented team, manage agency relationships, and collaborate closely with CRM, UX/Product, and Analytics teams to build a joined-up approach to performance
- Define and deliver an aligned multi-channel marketing strategy
- Own the marketing spend budget and drive ROI across all acquisition channels
- Manage our new outsourced performance agency and lead the optimisation roadmap
- Monitor and analyse channel performance against traffic and ROI goals
- Report on the impact of channel mix evolution with actionable insights
- Work closely with CRM and UX/Product teams to ensure traffic converts
- Analyse cross-channel attribution and competitor activity
- Forecast traffic generation and performance targets
- Report with authority in Trade meetings and lead performance forecasting
- Enhance reporting and effectiveness tooling including MMM and multi-touch attribution
Application process
- Stage 1: Recruiter Screening Call – 30 mins
- Stage 2: 1–2 Interview Stages to be confirmed during the recruiter screen
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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