Senior Product Marketing Manager, Coursera
Coursera for Government
$120-175k
+ Bonus + RSUs. Salary dependent on location.
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
$120-175k
+ Bonus + RSUs. Salary dependent on location.
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- 8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
- Experience implementing sales enablement strategies for field teams selling into government, enterprise, or other highly regulated industries
- Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
- Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
Desirable
- Experience working within global, highly regulated public-sector or government-focused organizations
- Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
- Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
- Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
- Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
What the job involves
- Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions
- Product Marketers play a key role in shaping product-market fit, bringing solutions to market, and driving adoption
- In this role, you’ll lead Product Marketing for Coursera for Government (C4G), and also support Coursera for Business (C4B) as needed, based on business priorities
- You’ll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps
- You’ll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agencies—enabling job seekers, civil servants, and workforce boards to upskill and reskill at scale
- Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy
- Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes
- Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives
- Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs
- Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert
- Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
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