CRM Expert, Atolls
Shopping engagement company
Posted today
Shopping engagement company
501-1000 employees
Posted today
501-1000 employees
Company mission
To help millions of consumers shop with confidence.
Role
Who you are
- We’re looking for someone with minimum 8 years in CRM, ideally in a high-growth startup, e-commerce, or marketplace environment. Proven track record of owning CRM execution end-to-end at scale across multiple markets
- Core CRM Skills
- Deep understanding of customer lifecycle marketing: onboarding, activation, retention, win -back and loyalty frameworks
- Expertise in behavioural segmentation, RFM modelling and propensity-based targeting
- Strong grasp of email deliverability, consent management and data privacy best practices (GDPR, CAN-SPAM)
- Commercially minded: Able to tie CRM activity directly to revenue, retention and customer lifetime value (CLV) metrics
- Braze (mandatory): Deep, hands-on expertise - Canvases, Segments, Content Blocks, Connected Content, Currents and the Braze APs. Must be able to build and QA complex Canvases independently
- Proficient in HTML/CSS for building and editing email and in-app templates; working knowledge of SQL for audience building and performance analysis
- Familiarity with Liquid/AMPScript or similar scripting languages is a must as is experience with CDPs and data warehouses (e.g. Snowflake, BigQuery)
- Analytical Mindset: Strong analytical skills with the ability to define KPIs, build measurement frameworks and turn data into clear, actionable CRM recommendations
- Organisational Skills: Exceptional planning abilities with strong attention to detail. Comfortable managing multiple campaigns and projects simultaneously in a fast-paced agile environment
- Communication: Full fluency in English (written and spoken) is required. Additional languages are an asset
What the job involves
- We are looking for a CRM Expert to own the day-to-day delivery of CRM across our multiple markets and platforms. This is a 1 year contract with potential extension, offering a high-impact opportunity to make measurable results from day one
- This is fundamentally an execution-first role: 70% hands-on delivery of campaigns, automations, and programmes; 30% strategy and roadmap thinking.
- We are looking for someone who is as comfortable building a complex Canvas in Braze as they are presenting a lifecycle strategy to stakeholders.
- The ideal candidate has deep Braze expertise, a solid understanding of how APIs and MarTech systems connect and the ability to use AI tools practically and purposefully to improve CRM performance
- Campaign Strategy & Orchestration
- Own the end-to-end ideation, planning, build, and optimisation of automated and one-off multi-channel campaigns across the full customer lifecycle - email, push, in-app and beyond
- Redesign how campaigns are triggered and coordinated, reducing reliance on repetitive manual builds. Develop scalable automation frameworks that enable always-on lifecycle journeys and dynamic campaign execution across markets and channels
- Work in an agile environment, adapting quickly to evolving business priorities and performance signals to maximise engagement and revenue
- Enhance Content Personalisation & Segmentation
- Integrate new data and content sources to continuously refine segmentation, audience logic, and content recommendations. Ensure messaging is dynamically tailored and contextually relevant at scale blending behavioural signals, lifecycle stage and propensity models to drive deeper customer relevance
- Collaborate on API & MarTech Integrations
- Bring a solid working knowledge of how APIs, webhooks and data pipelines function within a CRM ecosystem. You won't be building API connections yourself, but you will engage meaningfully with MarTech and data analytics teams on integration requirements, data flows, and event tracking, able to brief, review, and troubleshoot alongside the teams who do
- Leverage AI Across the CRM Workflow
- Use Braze's native AI capabilities like Intelligent Timing, Winning Path, and Agent Console etc to automate optimisation decisions, improve targeting and enhance content relevance at scale. Apply generative AI to accelerate copy variants, subject line testing, and personalisation, increasing test velocity and reducing creative turnaround
- Use AI and automation tools practically to work faster and more independently across the full technical scope of CRM from coding assistants (e.g. Claude) to write and debug Liquid, SQL, HTML, and Connected Content, to workflow automation (e.g. n8n) to connect systems, reduce manual processes and enable more scalable campaign operations. The expectation is knowing instinctively when AI gets you to a better result faster and using it that way
- Optimise and Expand the CRM Technical Stack
- Maximise the effectiveness of the CRM ecosystem by fully utilising existing systems and supporting the integration of new data sources and automation capabilities. Assess potential third-party tools and integrations against strategic goals, ensuring the stack remains scalable and capable of deepening customer engagement
- Drive Continuous Improvement through Testing
- Lead rigorous A/B and multivariate testing across campaigns, segments, content, and timing. Define clear hypotheses, establish statistical validity standards, and translate learnings into documented best practices that continuously raise the performance baseline
- Cross-Team Collaboration & Stakeholder Engagement
- Serve as the primary bridge between CRM and key cross-functional teams MarTech, product, data analytics and engineering driving close alignment on data flows, technical requirements, and shared KPIs. Partner with Design and Local Marketing teams to ensure CRM strategies serve both global and market level objectives. Engage senior leadership with clarity on CRM performance, priorities and roadmap translating complex data and technical concepts into clear strategic narratives that inform decision making at the highest level
Application process
- TA Call: Meet one of our Talent Experts and get to know Atolls better
- Technical Round: Focus on the technical aspects of the role (Through a Live Case), and meet your potential manager
- Final Round: Meet other Atollians 🏝️
- It varies from 1 to 3 interviews
Our take
With savings portals in over 20 countries, Deloitte’s Technology Fast 50 award winner Atolls - formerly Global Savings Group - has a track record of generating millions in income for a versatile range of retailers. With an international client base including Microsoft, Adidas, and H&M, Atolls uses data analytics to build customer service platforms for its clients' consumer bases. These platforms allow its clients to offer cashback, deals, and ways to save, thus enhancing the CX experience.
At a time when eCommerce and online marketplaces continue to outpace high street stores, Atolls capitalised on its valued success by acquiring online voucher and discount companies to its portfolio. Notable acquisitions include French cashback company iGraal in 2020 and discount code browser extension Pouch in 2019.
However, the company was acquired, itself in 2022, by Pepper.com, a marriage of the world's largest shopping community with Europe's leading shopping recommendation and rewards company. Hence, a multinational tech company empowering shoppers in over 20 markets has been born and will connect brands with consumers across around 2B annual purchases.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2020
$13m
LATE VC
Oct 2017
$11.8m
SERIES C
Total funding: $59.7m
Company benefits
- A culture that cherishes your individual and professional development
- An open-minded team that embraces new ideas, perspectives, and methodologies
- Flexible hybrid working scheme with the possibility of working from abroad for up to 6 weeks
- Cloud-based company
- 32 Days-Off + Your birthday off
- Global and Local get-togethers
- Possibility of taking a sabbatical after 2 years in the company
- Access to training and self-development learning platforms with up to 2.5 hours a week of your working hours
Company HQ
Sendling, Munich, Germany
Leadership
Andreas Fruth
(Co-Founder & Managing Director)Currently Co-Founder of CupoNation. Previously the Managing Director of RocketInternet, Co-Founder of DropGifts and Managing Director of LAZADA Group.
Gerhard Trautmann
(Co-Founder & CEO)Previously co-founded Global Savings Group where they served as the Global Managing Director and CEO. Prior to that, they spent almost 4 years at Siemans Management Consulting as a Project Manager.
Maria Fernanda de Azevedo Antunes Diniz Junqueira
(Co-Founder & Managing Director of Latin America)Co-Founder and CEO of CupoNation Brazil. Previously worked in Emerging Markets Sales & Trading - Debt Capital Market (DCM) at Goldman Sachs.
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