Customer Growth & Field Marketing Manager, EcoOnline
CA$80-90k
Health and safety, chemical & ESG software
Be an early applicant
Health and safety, chemical & ESG software
501-1000 employees
Be an early applicant
CA$80-90k
501-1000 employees
Company mission
To help our customers create safe, sustainable, efficient, and attractive workplaces through user-friendly SaaS tools.
Role
Who you are
- 4–7 years of B2B SaaS marketing experience (preferred)
- Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing
- Strong project management and campaign execution skills
- Experience working with Sales, Customer Success, Product Marketing and RevOps teams
- Strong understanding of pipeline generation, campaign performance and marketing ROI
- Comfortable working across Enterprise, Mid-Market and SMB segments
- Experience with webinars, trade shows, customer campaigns and post-event nurture motions
- HubSpot and Salesforce experience preferred
- Strong written and verbal communication skills
- Bachelor’s degree in Marketing, Business or related field preferred
What the job involves
- The North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments
- This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes
- The focus is on building a scalable customer growth engine—connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes
- Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline
- Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up
- Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities
- Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation
- Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI
Our take
Workplace safety lies primarily in the hands of workers and employees. EcoOnline has set out to challenge unsafe work environments and practices by providing employee training and workplace safety solutions in the form of EHS and chemical management SaaS tools.
Its solutions are extremely customisable and so cover a wide range of different industries. This has allowed the company to attract customers such as the NHS, Siemens, Legoland and Johnson & Johnson.
EcoOnline is constantly adding newer EHS areas such as sustainability to its portfolio of solutions which will help expand its customer base even further. Backed by strong institutional investors, listed on the Oslo exchange, and boosted by several acquisitions, the company is well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$0.6m
GRANT
Total funding: $0.6m
Company benefits
- Robust health coverage
- Extended parental leave
- Generous paid time off
- Accelerated learning paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
Company HQ
London, UK
Leadership
Tom Goodmanson
(CEO)Tom has a wealth of leadership experience, having served as Sr. Manager at KPMG, President and CEO of Calabrio, CFO of Magenic Technologies, and CFAO at Gelco Expense Management.
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