Principal Content Engineer, Cloudflare
$220-317k
Salary dependent on location + Cloudflare’s equity plan
Web performance and security platform
Be an early applicant
Web performance and security platform
1001+ employees
Be an early applicant
$220-317k
Salary dependent on location + Cloudflare’s equity plan
1001+ employees
Company mission
To help build a better Internet that is bold and ambitious.
Role
Who you are
- 12+ years at the intersection of technical content, developer education, and software engineering, with a portfolio that shows you can both write beautifully and build what you write about
- Exceptional technical writing and editing: enough craft to set a high quality bar and standardize it across a large body of work
- Real engineering depth. You can design, build, ship, and maintain production tooling, with proficiency in TypeScript/JavaScript and modern web development; familiarity with version control, CI/CD, and testing. You've built things on serverless/edge platforms (Cloudflare Workers experience is a strong plus)
- Experience building automated content systems, including pipelines, CI checks, freshness/validation tooling, and AI-assisted review or maintenance
- Content analytics and experimentation chops. You measure what works, tie content to acquisition/activation/adoption outcomes, and let data drive the roadmap
- Information architecture and editorial standards experience for a substantial technical content surface
- Experience establishing editorial standards and information architecture for a substantial technical site or program
- Experience guiding a content platform migration or redesign is a plus
- Knowledge of evaluation frameworks or observability for AI-powered systems is a plus
- Knowledge of the developer journey and how developers discover, evaluate, and adopt platforms. You know what makes a tutorial convert and what makes a narrative land
What the job involves
- As the Principal Content Engineer, you are the content engine for that growth
- You’ll translate product reality and industry trends into content that developers actually find, read, build from, and come back to
- You'll personally write and build the flagship pieces, including deep tutorials, runnable sample apps, reference architectures, and narratives that make Cloudflare the obvious place to build
- You'll set the architecture, standards, and tooling that let the whole GTM team produce at quality at scale
- Underpinning all of this is a bigger bet: the way people learn is changing dramatically as the Internet and the web evolve
- Search is becoming conversational, AI agents consume content directly, and the static tutorial is no longer the end of the learning journey
- We believe the learning platform itself has to be reinvented from first principles, not incrementally improved
- This role will help shape the next-generation learning platform, both internally (how Cloudflare's own teams learn and ship) and externally (how developers around the world learn to build on our network)
- This is a hands-on, high-ownership role
- You are part principal-grade writer, part engineer, part systems builder
- You own the engine, and you also drive the bus
- Own the content architecture for Developer GTM. Define the content types, editorial standards, and quality bar across tutorials, blog posts, sample apps, newsletters, and community/education content. Curate and shape what the team produces: edit for clarity and consistency, prune what's stale, and make sure every piece fits the whole
- Build and run the systems that scale quality. Design self-healing pipelines, AI-assisted review and maintenance, CI checks, and quality guardrails that catch broken examples, stale versions, and wrong APIs before developers do. You treat content as software: versioned, tested, and continuously improved
- Write and build flagship content. Produce deep technical tutorials, reference architectures, and runnable demos on the Developer Platform, including Workers, Workers AI, R2, Durable Objects, Queues, and beyond, that developers can clone, run, and learn from in one sitting. Your writing turns complex distributed-systems concepts into something a developer can build in an afternoon
- Drive developer acquisition and activation. Partner with Growth, DevRel, Product, and PMM to map content to the developer journey, from discovery and signup, through first deployment, to production usage. Define and track measures of content quality and discoverability, and use analytics and experimentation to keep improving
- Be the AI-native edge. Build AI-assisted content tooling and guardrails, and make sure our content is built to be found and consumed by AI agents and LLMs, not just humans. You're fluent in what AI means for how developers search, learn, and build, and you treat that fluency as the foundation of the next-gen learning experience, not a nice-to-have
- Read the industry and turn it into motion. Identify emerging developer behaviors and workloads, across AI agents, MCP servers, vibe coding, multi-tenant applications, and edge-native architectures, and translate them into narratives and content that position Cloudflare as the default platform for how software is being built today
- Raise the floor. Establish the conventions, templates, and tooling that writers, advocates, and engineers across GTM adopt so their content stays accurate and consistent. Mentor and coach: the bar you set is the bar the team ships to
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with over 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
And impressive third-quarter 2025 results show strong momentum, with revenue rising to $562 million from $430 million a year earlier. The company also raised its full-year guidance, underscoring confidence in continued growth. As demand for secure, cloud-based infrastructure keeps growing, Cloudflare's expanding platform and improving efficiency leave it well positioned to capture further gains in a rapidly growing market.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Competitive pay: We offer a competitive total rewards package, where every employee is an owner of our stock.
- Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
- Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
- Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
- Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.
- Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Co-Founder & Lead Engineer)Lee began their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(Co-Founder, President & Co-Chair)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(Co-Founder & CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare in 2009, where he has served as CEO ever since.
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