GTM Product Marketing & AI Systems, Business Insider
$85-105k
3 days a week in office
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$85-105k
3 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Demonstrable knowledge of product marketing, go-to-market strategy, and positioning within a media or digital advertising environment
- Previous experience developing sales enablement materials and cross-functional launch plans
- Strong storytelling, organizational, and stakeholder management skills
- Experience working with presentation tools (e.g., Google Slides, Canva, PowerPoint), project management platforms, and shared content repositories
- Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider
What the job involves
- As a Product Marketing Manager, you will own the framing, positioning, and go-to-market strategy for new product launches and core revenue-driving products, ensuring clarity and consistency across all sales-facing materials and communications
- This role is highly visible across the organization and will serve as a critical bridge between edit, product, strategy, and the revenue function
- You will be responsible for developing messaging frameworks, launch materials, and enablement tools that empower sales teams to effectively articulate our value proposition
- You will also help shape how innovation, strategic priorities, and organizational infrastructure are communicated internally to support alignment and growth
- The Product Marketing Manager reports directly to the VP of Creative Strategy and sits on the Creative Strategy team
- Lead go-to-market strategy and messaging development for new product launches and enhancements
- Develop and maintain positioning frameworks and core narratives for key revenue-generating products and editorial initiatives
- Create, organize, and optimize sales enablement materials, ensuring accessibility, clarity, and consistency across the revenue organization
- Partner cross-functionally with Product, Sales, Marketing, and Editorial to align on messaging and strategic communications
- Manage a centralized system for discovery and organization of sales and product materials
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
Salary benchmarks
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