Marketing Manager, Vivobarefoot
Rewilding Human Potential
2 days a week in office
Sustainable footwear brand
Open for applications
Sustainable footwear brand
101-200 employees
Open for applications
2 days a week in office
101-200 employees
Company mission
To reconnect people into the natural world and their natural potential, and become a regenerative business.
Role
Who you are
- Proven marketing experience, ideally in functional fitness and wellness
- Strong digital skillset with experience delivering both creative and data-driven campaigns
- Commercially astute is a must
- Excellent communicator and team player, comfortable aligning with internal and external stakeholders
- Highly organised and proactive, with the ability to juggle multiple priorities and meet tight deadlines
- A passion for natural movement, child development, and ethical, purpose-led products
What the job involves
- We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick
- So, we’re on a mission to change it
- To help us keep the mission on track we’re looking for a dynamic Category Marketing Manager to lead our Active (training/running) and Kids categories
- You’ll develop and execute campaigns and day-to-day initiatives that drive brand storytelling, audience engagement, and commercial growth
- Own and deliver campaigns annually from concept through to execution for the Active and Kids categories
- Collaborate closely with the Category Lead to ensure alignment with brand and commercial objectives
- Develop additional content activations throughout the year to drive awareness, engagement, and traffic beyond key campaign periods
- Improve and optimise website journeys with the ecommerce team to clearly communicate the benefits of barefoot training and movement
- Collaborate with the Community team to build partnerships with athletes, experts, and training groups
- Work with Commercial and Channel teams to support trade activity, organise seasonal lookbooks, and drive the execution of our training and running strategies
- Partner with the Community and Organic Social teams to raise awareness among parents about the developmental benefits of barefoot footwear for children
- Develop partnerships with like-minded organisations or ambassadors to amplify reach
- Plan and produce educational, SEO-optimised content for our website
- Manage product samples to support campaigns and content creation
Our take
VivoBarefoot is a footwear brand that focuses on creating sustainable and minimalist shoes. The company was founded in 2003 by Galahad and Asher Clark, members of the Clark's shoe-making family, with the vision of making shoes that allow feet to move naturally.
VivoBarefoot's philosophy is based on the idea that the human foot is designed to be strong and mobile, and that traditional footwear often restricts foot movement, leading to various foot problems. Its shoes are lightweight, flexible, and are designed to have the ability to mimic the feeling of being barefoot while still providing protection and support.
Committed to reducing its environmental impact, VivoBarefoot prioritises using eco-friendly materials such as recycled plastic bottles, natural and recycled rubber, and sustainably sourced leather. In addition to sustainability, VivoBarefoot is involved in social and educational projects, and supports initiatives that promote barefoot walking, foot health, and overall well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2018
$0.5m
GRANT
Apr 2016
$1.8m
SEED
Total funding: $2.3m
Company HQ
Barbican, London, UK
Leadership
Galahad Clark
(Co-Founder & CEO)Previously co-founded United Nude and Worn Again.
Asher Clark
(Co-Founder & CDO)Graduated from London College of Fashion with a BA in Product Design. Previously worked as the Head of Design at Terra Plana.
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