Product Marketing Associate Manager, Salesforce

• We are looking for an Industries Product Marketing Senior Analyst (also known as an Associate Product Marketer) to create messaging and content for our Nonprofit vertical!
• Our team is growing, and we are looking for someone that embraces new opportunities, is innovative, and thrives in fast-paced environments to deliver consistent excellence
• 3-4 years of experience in industry marketing, product marketing or corporate marketing
• Ability to craft compelling industry messaging
• Comfortable presenting to executive leaders and cross functional partners, and ability to develop compelling industry customer-facing presentations
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
• Google suite (Google slides, docs, sheets, etc.) is a must

Desirable

• At Salesforce, the Industry Product Marketing team is responsible for crafting the industry strategy across the company’s verticals
• Salesforce is investing in industries and you’ll be at the hub of the company-wide transformation
• Nonprofit: Support the global nonprofit industry go-to-market strategy that focuses on the highest opportunity market segments and use cases across all sizes of nonprofit and sub-sectors
• Our Product Marketers develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement
• Our success is defined by our ability to deliver relevant content that leads to trials, sales pipeline, and ultimately, new customers
• Our PMMs have a broad range of responsibilities which include: presenting business cases to leadership, networking with internal stakeholders and customers, collaborating with our Product leaders, and educating our Sales teams
• In this role you will be working with a large cross-functional team to showcase Salesforce as the trusted partner for digital transformation within nonprofit
• Develop and refine industry messaging to be used by the broader marketing and Sales organization
• Partner with our product team to develop and launch industry-specific products in support of each industry’s strategy
• Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts
• Work with a cross-functional team across Marketing, Sales, Sales Programs, Sales Enablement, and Alliances teams to implement industry strategy
• Collect and prioritize customer stories from product leaders, sales teams and partners to develop case studies and reference stories
• Produce high fidelity customer facing content including presentations, website content, research, and more