Director of Client Sales, The Telegraph
Retail, Food & Drink
3-5 days a week in office
Multi-media news publisher
Be an early applicant
Multi-media news publisher
1001+ employees
Be an early applicant
3-5 days a week in office
1001+ employees
Company mission
To provide content that inspires people to have the perspective they want to progress in life.
Role
Who you are
- The successful candidate will be a proven sales leader with a strong commercial mindset, capable of identifying new revenue opportunities and positioning TMG as a trusted business partner
- Strong marketing client and agency relationship building skills up to and including Business / Strategy Directors and client side CMO level
- Strategic approach to business and marketing challenges / briefs, ability to understand the broad context and translate client messaging and communications based on the audience
- Previous experience working with or at clients in the culture, media, or entertainment category
- Broad cross-channel understanding of all media, ideally with at least some hands-on comms planning background
- Commercially minded to initiate and articulate highest value commercial opportunities and develop pitch strategies to deliver against them
- Confident presenting skills with proven pitch ability
- Ability to manage multiple projects/people simultaneously in a fast-paced environment
- Excellent communication and management skills with the ability to work collaboratively alongside internal and external clients
- Experienced people manager
What the job involves
- The Director of Client Sales is responsible for driving revenue growth by developing and maintaining long-term, profitable relationships with high-value clients across the retail, food & drink, and consumer goods sectors
- This role requires a strategic, client-first approach to engagement, leveraging Telegraph Media Group’s (TMG) data, audience insights, and premium media portfolio to deliver innovative advertising solutions
- Set Telegraph commercial revenue growth strategy for the retail, food and drink, and consumer goods categories, and within that, develop brand specific growth plans demonstrating deep business and brand understanding
- Establish and develop senior decision maker client /CMO level relationships with target clients in line with client growth plans and annual revenue targets by product line, with a particular focus on growing EIPs & supporting growth digital revenue, data led partnerships, and all other commercial revenue lines
- Lead /create client relationships and build commercial propositions and new business plans for further growth opportunities
- Identify high value, mid-long term briefs (ahead of investment team briefings) and proactive opportunities with clients
- Aid other Commercial product specialists eg Digital, commerce and EIP with sector and brand knowledge to help flag and convert live briefs across all product lines
- Effectively transfer leads into relevant specialists and ensure effective follow through and gold standard client service across the Commercial team
- Use deep understanding of sector marketplace dynamics to improve general visibility and perception of TMG commercial offering with brands across the sector, e.g. key sector marketplace thought leadership for TMG
- Create client category specific trade marketing strategy with the support of the Trade Marketing team across events, PR and CRM
- Surface Commerce opportunities where appropriate, bringing clients closer to Telegraph audiences through performance-based and/or affiliate terms
- Experience of events working with our trade marketing team to deliver clientcommercial events where applicable
- Ensure all work is aligned to the overall TMG business and brand strategy
Salary benchmarks
Our take
The Telegraph was the first newspaper to report on a number of notable news scoops, including the outbreak of World War II and the 2009 MP expenses scandal. Now, the Telegraph Media Group has grown into a multimedia news brand, providing subscribers with access to journalism across The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph newspapers.
The brand hit a £33.3m operating profit in 2021, indicating the group has managed overcome the difficulties print media has struggled with since the turn of the millennium. Adapting to digital distribution has earned it over 100 million individual readers a month globally, though the Daily Telegraph remains Britain's best-selling print broadsheet.
People's increased curiosity in current affairs has been the driving force behind The Telegraphs phenomenal growth and the company continues to invest in top-notch journalism.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Holiday
- Pension
- Life assurance
- Medical cover
- Parental leave (six months fully paid)
- Cycle to work scheme
- Season ticket loan
- Emergency child and dependent care
- Employee assistance program
- Gym flex
- Fruit in the office
- On-site massage
- On-Site gym
- On-site GP
- Trained mental health first-aiders
Company values
- Fearless - We’re fiercely ambitious; we set the agenda and lead by example. Respect for our readers and pride in our reputation means we never compromise on the truth. We share brave and insightful opinions, and are not afraid to ruffle feathers.
- Together - We’re generous with our support and trust. We’re open and unselfish with our knowledge. We work with self-awareness and a sense of humour.
- Informed - We’re smart, well-informed and up-to-date. We make intelligent predictions, bold plans and rational decisions. We take full ownership of our work and our results.
- Open-minded - We’re creative and pioneering, and not afraid to take risks in pursuit of innovation. We develop our thinking through meaningful, stimulating and honest debate. We embrace diverse perspectives, backgrounds and viewpoints.
Company HQ
Victoria, London, UK
Articles
Leadership
Nick Hugh
(CEO, not founder)Previously Head of Business Development at 24/7 Media for 9 months, Cost Transformation Programme Director at British Telecom for 3 years, Director of Publisher Services at Phorm UK for 1 year, and Vice President - EMEA at Yahoo for 2 years.
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