Senior Data Analyst, KOHO Financial

• You have 5+ years of experience in data roles
• You can write, review and enhance SQL queries with a strong focus on code performance
• You demonstrate advanced expertise in DBT, independently implementing complex features and understanding shared team pipelines
• You have strong version control skills with Git, efficiently analyzing code history and reviewing PRs for quality and performance
• You are a strong data storyteller: you can adapt communication to different audiences and clearly articulate recommendations that connect technical work to strategic marketing outcomes
• You proactively identify work that should be prioritized based on business needs and collaborate effectively with stakeholders across domains
• You have general marketing data knowledge including customer journey mapping, attribution modelling, retention/churn analysis, marketing mix modelling, and A/B testing methodologies

Desirable

• At KOHO, our Senior Data Analysts are strategic partners who transform raw information into actionable business impact
• We're seeking an experienced analyst who thrives at the intersection of technical expertise and marketing strategy to join our data team
• In this role, you'll own the lifecycle and marketing analytics domain within our fintech ecosystem, turning complex customer lifecycle data into pipelines and clear narratives that drive decision-making at all levels
• The ideal candidate is both technically proficient and marketing-savvy, equally comfortable optimizing a complex SQL query as they are presenting campaign performance insights to lifecycle managers
• Own the lifecycle and marketing analytics domain: integrating data requirements into project planning, collaborate with lifecycle managers and cross-functional teams, building pipelines and dashboards for campaign analysis, audience measurement, and program effectiveness
• Design and optimize data models with a strong focus on performance, leveraging advanced DBT features independently to support lifecycle campaign analysis and customer journey tracking
• Develop dashboards that go beyond visualization to answer critical marketing questions and support strategic decision-making around customer lifecycle programs
• Analyze lifecycle campaign performance, measure program effectiveness using global control groups, and support audience creation initiatives through data-driven insights
• Proactively identify trends and opportunities through deep customer lifecycle analysis, thinking beyond immediate requests to uncover additional relevant insights about customer behaviour and campaign optimization
• Partner with lifecycle managers to refine requirements, offering data-driven recommendations that align with marketing priorities and maximize campaign impact
• Autonomously own project planning and participate in cross-functional domain ownership for lifecycle and marketing initiatives
• Mentor team members and contribute to establishing best practices within the data organization