Demand Generation Lead, Automattic

• Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment
• Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes
• Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff
• Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments
• Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets
• Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution
• Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results
• Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight

Desirable

• We are hiring a Demand Generation Manager to run Pressable’s campaign motion end to end
• This role owns the campaign calendar and is accountable for turning priorities into coordinated, high-impact campaigns that create qualified pipeline for Sales
• This is a hands-on execution role built around momentum. You will plan and launch full-funnel campaigns across our priority segments, bringing together messaging, timing, and channels into clear market moments that drive awareness, engagement, and conversion
• From competitive campaigns to ABM-style motions and partner launches, your work will shape how Pressable shows up in buying cycles and sales conversations
• You will collaborate closely with Product Marketing, Sales, Marketing Ops, and agency partners to ensure every campaign is focused, well orchestrated, and measurable
• You will operate as an AI-native marketer, using AI to move faster from idea to launch, pressure-test creative a
• Own the campaign calendar across quarters. Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities. Ensure a steady drumbeat of campaigns that support pipeline creation and progression
• Design and execute targeted campaigns for agencies, developers, and mid-market buyers. Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing, including account selection, messaging frameworks, and coordinated outreach across marketing and sales touchpoints
• Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement, in close collaboration with Growth and other channel owners. Define campaign strategy, messaging, and conversion paths while relying on partners and peers for channel execution. Ensure every campaign launches with cohesive messaging, clear calls to action, and a strong path to pipeline
• Plan and run competitive campaigns that position Pressable clearly against key alternatives. Execute win-back, conquest, and comparison-driven campaigns that support active sales conversations, late-stage acceleration, and pipeline expansion
• Partner closely with Sales to ensure campaigns translate into action. Provide campaign context, positioning, and assets that help sales teams follow up effectively, personalize outreach, and advance opportunities created by campaigns
• Design campaigns with clear pipeline goals and success metrics. Partner with Ops, Marketing, and Sales to track contribution to MQLs, SQLs, pipeline value, conversion rates, and CAC. Use performance insights to continuously refine campaign strategy and execution
• Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns. Own campaign briefs, launch readiness, and cross-functional alignment to ensure campaigns ship on time, on brand, and with the right assets in place
• Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis. Continuously look for ways to increase campaign velocity and insight without adding operational complexity
• Build and launch a quarterly campaign calendar aligned to Pressable’s highest-priority ICPs and sales needs
• Run segmented demand and ABM-style campaigns focused on qualified pipeline creation
• Lead a competitive campaign targeting priority win, win-back, or active evaluation opportunities
• Launch a partner-led campaign tied to an upcoming integration and webinar series, with clear follow-through into pipeline
• Establish repeatable processes for campaign planning, launch readiness, and performance review
• This is your opportunity to build and run the campaign engine for a product with real momentum in the WordPress ecosystem
• This is a role where well-executed campaigns visibly influence pipeline, sales conversations, and growth