Head of PR & Communications Lead, Homebase
+ Stock Options
Employee scheduling software for small businesses
Job no longer available
Employee scheduling software for small businesses
1001+ employees
Job no longer available
+ Stock Options
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- You are quick on your feet, blindingly ambitious about taking PR & communications to the next level, a self-starter, and intellectually curious
- To succeed in this role, you are willing to try new things and can manage numerous projects with tight deadlines
- Minimum 8 years experience in startup PR & communications, ideally with in-house exposure to SaaS, consumer, and financial services
- World-class written and verbal communication skills
- Track record of crafting powerful messaging and distilling complex product details into simple and clear insights that are highly pitchable
- A strong point of view, with the ability to drive media strategy (with or without agency support)
- A rolodex of media relationships in Business, Technology, B2B (trades), Consumer
- Deep agency management experience with evidence of unlocking greatness from them
- Willingness to travel to major media markets and Homebase hubs (Toronto, SF, Houston, Denver)
- Deep comfort with providing strategic advice and media coaching to senior executives
- A default to thinking differently and pushing past the traditional – messaging, channels, etc
- A strong bias toward impact – scorecarding results, analytical mindset, and data comfort
What the job involves
- As the Senior Manager, PR & Communications (Head of) reporting to the CMO you will work closely with our CEO/Co-founder to craft a powerful company narrative and drive a breakthrough PR approach, in service of supercharging our brand awareness
- You will do this by leveraging data insights within Homebase’s powerful platform of millions of users and being informed by qualitative customer insight, as you build a clear-eyed conviction on how we can stake our claim as market authority and leading tech startup in our march to become a generational company
- You will partner closely with Product, Brand/Creative, Product Marketing, Analytics, the executive team, and beyond
- This is a senior individual contributor role with significant responsibility, operating against a hybrid internal/external model of hands-on pitching as well as some agency support as needed
- Build brand awareness by:
- Developing and executing an earned media strategy
- Leverage your existing rolodex of U.S. media contacts in B2B, Business/Tech, and Consumer to build and develop relationships, including hands-on pitching
- Expanding reach with a multi-channel, integrated content approach (ex. Social media, events, thought leadership, keynote addresses, media partnerships, etc.)
- Support the execution of our broader marketing campaigns to extend their reach
- Tell our story by:
- Building a communications narrative for our company and products that is compelling to media and our end users
- Building the brand and reach of select executives, including co-founders
- Differentiated data stories, powered by qualitative customer insights and the power of our platform analytics
- And other critical communications and PR-related responsibilities, as required
- You are a bar raiser, which means by the end of year 1, you will have:
- Pushed our quality of media coverage through a significant step up to the next level, including multiple broadcast hits
- Developed and raised the executive profile of select senior leaders (ex. Co-founders)
- Inspired our entire organization with the true potential of PR & Communications
- Supercharged our company-integrated campaigns by expanding reach
- Proactively brought in and executed multiple new game-changing ideas
- Pushed us to think differently, bringing a strong POV and steady hand to how we can win
- …have a blast while building!
Application process
- Meet the Talent Acquisition team, Ivana L
- Meet with some of our Product Marketing Managers
- Participate in a take-home assignment
- Meet the Hiring Manager, Candy L
- Participate in a case presentation
- Coffee chat with our PR partner
- Meet our CEO and Co-Founder, John W
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie💜🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Group health benefits coverage
- Group RRSP with employer match + TFSA
- Snacks + lunch on us at hub offices
- MasterClass at Work for ongoing learning
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
Salary benchmarks
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