Product Marketing Manager, Tenable

• A strong technical understanding of cybersecurity trends and buyer requirements is essential
• Bachelor’s degree or equivalent work experience
• 5+ years of high-tech product marketing or similar experience
• Strong technical understanding of cybersecurity markets and technologies and innovations in these markets, with the ability to translate technical concepts into compelling marketing content
• Proven experience leading product launches and contributing to messaging strategies that drive measurable results
• Demonstrated experience driving adoption and demand for new or emerging capabilities
• Excellent communication skills, with the ability to craft messages for both technical and executive audiences
• Demonstrated ability to collaborate effectively with globally distributed teams
• A proactive mindset with excellent organizational skills and attention to detail
• Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high
• Your inherent drive and self-starter attitude motivate you to achieve dramatic success
• Ability to travel domestically up to 10% as required
• Able to work in a hybrid/on-site capacity at our headquarters in Columbia MD or Boston MA

Desirable

• Tenable is seeking a Product Marketing Manager to help drive our exposure management capabilities, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market
• This role blends strategic vision with hands-on execution and requires deep collaboration across product, sales and marketing to translate innovation into measurable business impact
• In this role, you will develop a deep understanding of customer needs, buyer motivations, and real-world use cases for exposure management in cybersecurity
• You will define and evolve clear positioning, messaging and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes and deliver differentiated value for customers
• You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth
• You will help oversee the go-to-market lifecycle for exposure management capabilities, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution
• This role also involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable’s solutions
• Strategic Contribution:
• Serve as a technical expert leading thought leadership among partners, customers, events and in media engagements
• Lead new product and solution launches, ensuring successful positioning and go-to-market execution
• Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals
• Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies
• Content and Execution:
• Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs
• Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials
• Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth
• Community and Collaboration:
• Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption
• Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment
• Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in exposure management
• Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success
• May perform other duties and responsibilities that management may deem necessary from time to time