Senior Product Marketing Manager, Amaze Software
+ Stock options
Monetization platform for creators
Open for applications
Monetization platform for creators
21-100 employees
Open for applications
+ Stock options
21-100 employees
Company mission
To make it easy and affordable for anyone in the creator economy to promote and share their products/services online.
Role
Who you are
- If you have a curious mindset, a passion for storytelling, and a knack for nailing messaging, this role is perfect for you
- 5+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams with a track record of successful product launches with measurable results
- Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and strong storytelling skills
- Strong research skills with experience using and finding data and insights to inform and influence product strategy
- Excellent communication and collaboration skills to work effectively and be able to influence without authority
- A growth mindset where you view problems as opportunities and ambiguity as adventure
- Experience in B2C is ideal, bonus if you also have B2B and B2B2C experience working on creative, marketing or/and ecommerce products
What the job involves
- The Product Marketing team influences early stage product development and roadmaps, provides actionable insights rooted on research, defines positioning, messaging and creates go-to-market plans, to support the adoption and growth of Amaze solutions
- We are seeking an experienced full-stack Senior Product Marketing Manager to drive and manage the go-to-market launch of our future products and services
- This candidate will spend a majority of their time influencing leadership on critical decisions to prepare for the launch of future products, features, and services
- This role will be deeply embedded with the product team and will represent the perspective of the market and voice of the customer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth
- Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
- Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
- Lead the development of go-to-market plans for new products, features, and services and drive integrated efforts across cross functional teams
- Influence product teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
- Partner with marketing and sales teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc. based on a solid and engaging narrative that speaks about value and transformation
- Help develop and test monetization strategies, including subscription packages and upsell opportunities that build and sustain recurring revenue
Our take
Aimed at digital creators, Amaze Software creates no-code digital tools that help individuals and small companies market their products online. Matching powerful design and editing features with eCommerce tools, Amaze acts as an alternative to larger companies like Squarespace and Wix, and is focused specifically on online marketing rather than border websites.
Amaze has grown considerably since its founding in 2011, reflecting the growing demand for online marketing tools for smaller companies and freelancers. The company has also attracted considerable funding, and acquired web developer Spring in 2022, the powerful software of which has bolstered the company's own offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
45% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2022
$4.4m
LATE VC
Nov 2021
$7.1m
LATE VC
Total funding: $11.5m
Company benefits
- Company stock/option plan
- Flexible daily working hours
- Competitive HealthPlan
- Other benefits and perks
Company values
- Inspiration
- Respect
- Passion
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Aaron Day
(CEO, not Founder)Currently Non-Executive Director at WedFun. Previously Global Partnership Lead at Canva, as well as CEO at PCC (a Blackford Capital Company) and at Trend Offset Printing.
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