Senior Finance Business Partner, PlayStation
Marketing
$129.6-194.2k
Gaming and digital entertainment provider
Be an early applicant
Gaming and digital entertainment provider
1001+ employees
Be an early applicant
$129.6-194.2k
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- At least 6 years relevant experience or 4 years PQE in a Commercial Finance (FP&A) function and of working with commercial teams or business
Desirable
- Senior level business partner experience in Sales/Marketing
- Strong financial background with ability to evaluate financial impact of business decisions
- Excellent interpersonal skills and the ability to maintain effective working relationships
- Advanced knowledge of Excel (VBA level an advantage)
- SAP / Adaptive experience an advantage
- Knowledge of MMM / MTA / ROAS / CPA / attribution models preferable
- Strong written & verbal communication skills, including the ability to present detailed analyses
- Organised self-starter, with drive and ambition who thrives under pressure, and is capable of confidently working alongside the most senior stakeholders across the wider business
- Attention to detail, commitment to accuracy & adherence to deadlines
- Experience of working in a regional group headquarters
- Proven track record of similar roles/tasks in Global / Pan regional company in the Entertainment sector (Game/Film/Music)
What the job involves
- This role acts as US-based business partner for Global Marketing responsible for marketing investments, associated revenue performance, supporting allocation decisions and managing the analysis of marketing spend, ROI and commercial KPIs. The role will be responsible for business partnering key stakeholders and budget holders across Global Marketing including the liaisons and local teams
- Act as Senior Business Partner to Global Marketing to coordinate budget allocation discussions and marketing effectiveness, by analysing marketing channels, and providing scenario modelling to guide reinvestment or budget reallocation
- Support on strategic longer-term decision making and budget allocation assumptions through Mid and Long Range Planning
- Advance the global ROI methodology including global post-campaign analysis
- Assessing historical and current state performance to provide ROI / KPI benchmarks across business units and channels
- Support with the development and standardisation of Marketing KPI tracking, including campaign ROI, Customer Acquisition Costs (CAC) and media efficiency, ensuring clear alignment between spend and business outcomes
- Lead analysis of Marketing investment across Global Marketing and Studio Marketing, delivering consolidated reporting and actionable insights
- Develop and present business cases for new marketing initiatives, partnerships, and merchandising opportunities to support strategic investment decisions
- Manage coordination between Planning and Global Marketing to ensure accurate forecasting and reporting of marketing spend and associated revenue performance
- Drive global consistency in spend tracking by working closely with regional, global and studio teams to establish methodologies, governance and best practices
- Partner with Analytics teams to support with marketing measurement and attribution journey
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Leadership
Hideaki Nishino
(CEO)Previously Senior VP of Product STrategy and Management at Sony. Before that he worked for Sony as a Deputy General Manager and a Senior Director.
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