Director of Demand Generation, Docebo

• Proven Growth Pioneer: You bring 8+ years of B2B marketing experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
• Pipeline Maestro: You have a proven track record managing seven-figure budgets and driving measurable pipeline growth — not just lead volume
• A Diagnostic Mindset: You don't wait for the QBR to find out the funnel broke; you spot the anomalies early, diagnose the root cause, and move fast
• Cross-Functional Orchestration: You possess a demonstrated ability to lead cross-functional conversations—with Sales, RevOps, and Product Marketing—to actively unblock pipeline, not just report on it
• AI and Emerging Tech Curiosity: You bring deep experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation to keep us ahead of the curve
• Technical Proficiency: You are highly proficient and comfortable navigating Google Analytics, Google Ads, LinkedIn Ads, Salesforce, and modern marketing automation platforms
• Strategic Thinker with Hands-on Execution: You possess the ability to write the high-level playbook and step onto the field to run the play yourself

Desirable

• We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you
• We're looking for a Director of Demand Generation who gets it - modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology
• You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing
• This is a role for someone who leads from the front. You won't just set direction and delegate - you'll get into the work alongside your team, spot where the funnel is breaking before anyone else does, and drive the cross-functional conversations needed to fix it
• This job is not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. Your fingerprints should be visible in pipeline — not just in activity reports
• If you're tired of playing the attribution guessing game and want to build something that actually moves the business, keep reading
• Performance & Growth:
• Design and optimize our demand generation engine — attribution models, lead scoring, handoff processes, and pipeline forecasting
• Lead quarterly demand planning to accurately project pipeline impact across all channels
• Proactively identify where the funnel is leaking — by channel, segment, or stage — and own the fix cross-functionally, not just the flag
• Use data to understand what's working and what isn't, beyond surface-level metrics to real pipeline influence
• Test new channels and tactics while maintaining efficiency on proven performers
• Manage a seven-figure annual budget across paid search, paid social, and emerging channels
• Lead campaign strategy and execution across Google Ads, LinkedIn, and other platforms where our buyers actually spend time
• Team Leadership:
• Hire, develop, and lead a high-performing Demand Generation team — and stay close enough to the work to know when something's off before it becomes a problem
• Be a player-coach: set the strategic direction and roll up your sleeves when the team needs you in the weeds
• Be a driving force for staying ahead with AI tools, emerging technologies, and evolving marketing practices