User Acquisition Manager, Capital.com

PPC

Salary not provided

iOS

Google AdWords

Mid and Senior level

London

More information about location

Trading platform & app

Be an early applicant

Trading platform & app

1001+ employees

FintechB2CTradingMobile

Be an early applicant

Salary not provided

iOS

Google AdWords

Mid and Senior level

London

More information about location

1001+ employees

FintechB2CTradingMobile

Company mission

To empower individuals worldwide with the knowledge, tools, and confidence to make better financial decisions.

Job

Company

Role

Who you are

3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up
Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement
Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement
Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data)
Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus
Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding
Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement
Fluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required

What the job involves

Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets
You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets
This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length
Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement
Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role
Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix
Manage budget pacing and reallocation across markets and channels within your regions
Deliver against regional KPI targets: ROAS and CPA per first-time deposit
Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence
Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns
Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour
Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations
Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers

Salary benchmarks

Our take

Historically, the wealth-building opportunities afforded by investment have been reserved for those who already have money to spare, but Capital.com is working to change this. The company supplies a trading platform for everyday people to access trading opportunities and training resources, harnessing the power of technology to do so.

Founded in 2016, Capital.com is now a global company, boasting year-on-year growth since it launched. Its platform gives users access to over 3,700 markets for investing directly in global stocks and ETFs, or trade derivatives across the world. Focused on removing the barriers of entry for trading, the company supplies 24/7 customer service, on top of learning tools such as rolling news feeds, access to a demo account, and a YouTube channel.

Capital.com is one of Europe’s fastest-growing investment-trading platforms and aims to continue its expansion whilst solidifying current operations. With an active and growing user base, that continued to grow despite a downturn in the market in 2022, the company is poised to maintain its successes into the future.