Senior Marketing Specialist, Weee!

• This role requires a creative and strategic thinker with a strong background in event management, sponsorship coordination, and partnership development
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in marketing, with a focus on offline events, sponsorships, and partnerships
• Proven track record of successfully planning and executing large-scale events and managing sponsorships
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines
• Excellent communication and negotiation skills
• Creative thinker with a strategic mindset
• Ability to work independently and as part of a team

Desirable

• We are looking for a dynamic and experienced Senior Marketing Specialist to join our team and drive our offline marketing initiatives, including events, sponsorships, and partnerships
• The Senior Marketing Specialist will be responsible for planning, executing offline marketing events to enhance brand awareness, engage target audiences, and drive business growth
• Plan, organize, and execute offline events such as community events, trade shows, and conferences, aimed at enhancing customer engagement and loyalty
• Be familiar with and identify with Weee! brand culture, and booster Asian food culture brand awareness through offline events and co-marketing activities
• Develop event timelines, manage event budgets, and ensure all deliverables are met on time and within budget
• Coordinate with internal teams and external vendors to prepare promotional materials
• Identify and evaluate potential sponsorship and partnership opportunities that align with the company’s brand and marketing objectives
• Develop and maintain relationships with key partners, sponsors, and stakeholders
• Collaborate with partners to create co-branded marketing campaigns and initiatives
• Track and measure the effectiveness of offline marketing and co-marketing activities, providing regular reports and insights
• Utilize analytics to assess ROI, CAC, ect, and make recommendations for future improvements