Director of North America Marketing, Culture Amp
$195-225k
+ Equity
More information about location
Platform for staff surveying & analytics
Job no longer available
Platform for staff surveying & analytics
501-1000 employees
Job no longer available
$195-225k
+ Equity
More information about location
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- Are you a marketing leader who excels at building high-impact marketing teams and driving exponential growth in lockstep with the sales organization?
- We are looking for a strategic and results-driven Regional Marketing Director to lead our North American team
- If you're ready to own a region and build something truly exceptional, we want to talk to you
- A willingness to travel as required to support regional events and initiatives is a must!
- An Accomplished B2B Leader: You have 10+ years of experience in B2B marketing, with a proven track record in the enterprise software/SaaS sector. You've led regional marketing efforts and successfully managed high-performing teams
- A Strategic Thinker: You have a demonstrated ability to develop and execute complex marketing strategies that have directly led to customer acquisition and growth
- A Master of Collaboration: You are an expert at building relationships and driving alignment across sales, product, and global marketing teams
- A Data-Driven Decision Maker: You're comfortable with advanced analytics and use data to measure success, draw insights, and optimize campaigns for continuous improvement
- An Exceptional Communicator: Your communication skills allow you to engage, influence, and inspire stakeholders at every level of the organization
What the job involves
- You'll be driving our go-to-market strategy, crafting and executing innovative campaigns that attract new customers, deepen relationships with our existing base, and make a powerful mark on the North American market
- This role isn’t just about marketing; it’s about leadership. You will mentor a high-performing team, serve as a key partner to our sales and product teams, and ensure every marketing dollar delivers maximum impact
- Drive New Logo Pipeline: You will own the strategy and execution for attracting new customers across North America. By developing and launching sophisticated regional marketing campaigns, you will be directly responsible for building a robust and predictable pipeline of new business opportunities
- Fuel Expansion Revenue: Beyond new logos, you will focus on expanding our footprint within our existing customer base. You will work closely with customer marketing and sales to identify key upsell and cross-sell opportunities, creating targeted campaigns that drive growth and increase customer lifetime value
- Lead with Vision: You will mentor and empower a high-performing team of marketing professionals. Your leadership will ensure every regional initiative is executed flawlessly, fostering a culture of accountability and innovation. You will be the visionary behind our regional success, guiding your team to exceed its goals
- Forge Cross-Functional Partnerships: You will serve as the crucial liaison between regional marketing and core business functions, including sales, sales development, and product teams. Your ability to align our marketing efforts with overarching business objectives will ensure a cohesive and unified approach to market
- Optimize for Results: You will strategically manage the regional marketing budget to ensure every dollar is invested for maximum return. By establishing clear KPIs and analyzing performance data, you will continuously optimize our programs and initiatives to drive measurable results
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$82.5m
SERIES E
Total funding: $279.8m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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