Director of Paid Marketing, Kraken

• 8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business
• Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels
• Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution and payback modelling
• Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels
• Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data
• Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing
• Proven people leader with experience building, coaching and developing high-performing marketing teams while managing external agencies and partners
• Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams
• Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto

Desirable

• Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels
• Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value
• Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy
• Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation
• Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention
• Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions
• Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution
• Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth

• Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis