Growth Marketing Manager, Optix

• This is a hands-on role for someone looking to accelerate their career – who can think strategically, act decisively, and bring new ideas to life fast
• 4+ years of experience in growth, digital, or full-stack marketing within a B2B SaaS environment
• Proven ability to design, run, and scale marketing experiments that drive significant growth
• Strong grasp of SEO and paid channels (Google, Meta, LinkedIn)
• Excellent writing skills – confident producing newsletters, landing page copy, and beyond
• Analytical and outcome-oriented – you measure your outcomes and habitually base your decisions on data
• Comfortable managing freelancers and balancing multiple projects at once
• A relentless curiosity about how AI is reshaping discovery, search, and brand storytelling
• Based in Vancouver, BC

Desirable

• We’re looking for a Growth Marketing Manager who can turn Optix brand awareness into conversion, and experimentation into results
• You’ll own our inbound growth strategy, from optimizing for AI-driven discovery, to developing community engagement. You’ll lead our video and creative initiatives, and manage campaigns that lead to measurable business outcomes
• You’ll collaborate closely with our fractional Marketing Director and a team of freelance creative specialists to design and deliver campaigns that connect, convert, and scale
• Expand our SEO strategy into AI-first discovery (AEO / GEO / GSO), ensuring Optix remains visible and relevant across emerging AI search platforms
• Lead our experiment video and creative efforts, from YouTube explainers to short-form storytelling on LinkedIn, TikTok, and Instagram, directing investment towards performance
• Build and manage Optix’s presence in online communities such as Reddit and LinkedIn, building trust, gathering insights, and anchoring this effort in our AI-first discovery strategy
• Oversee the production of creative assets via our team of contractors (ads, whitepapers, paid campaigns and beyond)
• Own and optimize our inbound funnel end-to-end – from content and lead capture through to nurture and sales enablement
• Measure and report performance across all channels, driving iteration and improvement that’s grounded in data
• Optix is at an inflection point: we’ve built a trusted brand, and now need to give it rocket fuel
• You’ll be the connector who combines data, creativity, and automation to attract the right customers, tell the right stories, and build lasting engagement
• Your work will define how a global SaaS company grows in a new era of AI-driven marketing – and with plans as ambitious as ours your ideas will have room to run