Director of Customer Marketing, Brooklinen
Retention, Lifecycle, CRM
$165-175k
Plus equity grants and bonus
2 days a week in office (Brooklyn, NY)
Luxury bedding, sheets & comforters
Job no longer available
Luxury bedding, sheets & comforters
101-200 employees
Job no longer available
$165-175k
Plus equity grants and bonus
2 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 10+ years of experience in retention marketing experience
- 3+ years of people leadership experience
- Prior experience working for a consumer brand where an emotional connection is a part of the storytelling
- Proficient in email, direct mail, paid social, and loyalty programs
- Proven track record of leading the strategic vision of a full CRM program
- Experience with customer segmentation
- Strong understanding of the marketing landscape, CRM tools, and CDP platforms
- Proficiency in Excel
- Experience with Google Analytics, Looker, and Heap
- Collaborative, data-driven, bias for action, and customer-first mindset
- If you’re ready to make a meaningful impact, have a wealth of experience, and are passionate about creating a seamless customer journey, we’d love to hear from you!
What the job involves
- We’re looking for a Director of Retention & Lifecycle to join our team in Dumbo, Brooklyn
- Reporting to our VP of Marketing, you’ll lead the strategic vision of our CRM program and be at the forefront of finding new ways to engage our customers and in turn, drive business growth
- Lead CRM Strategy: Own the retention marketing strategy for customers and prospects across email, direct mail, SMS, and loyalty
- Define communication and retention strategies to engage, retain, and build customer loyalty
- Manage and optimize email, direct mail, and digital marketing campaigns to target existing customers and explore opportunities for expansion
- Identify gaps in the customer journey and develop solutions within relevant marketing channels
- Monitor and develop customer segments activated through respective touchpoints and identify areas of opportunity
- Marketing Campaigns: Lead and develop the execution and strategy behind email Marketing campaigns and email Automations(triggered emails)
- Build marketing calendar in close partnership with merchandising and marketing teams
- Project Campaign performance rolling up to company financials
- Work with Creative on briefing and campaign content
- Manage email automation flows and creative (welcome series, Abandoned cart etc.)
- Manage end-to-end SMS touchpoints, messaging, and segmentation
- Database Management: Oversee the overall health, development, maintenance, and reporting of the email database to ensure stakeholders have visibility into business performance
- Customer Data Platform Roadmap: Develop and execute the roadmap for the Customer Data Platform to ensure alignment with organizational goals and enhance the customer experience
- Market Trend Analysis: Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
- Lead a team: Be a great people leader to our talented team of three retention and email marketers
- Partner cross-functionally: Collaborate with our Merchandising, Creative, and Marketing teams while rolling out new strategies and optimizing process
Application process
- Initial Interview:
- Director of Recruitment
- First Rounds:
- VP of Marketing
- Director of Growth Marketing
- Second Rounds:
- Senior Manager, Analytics & Insights
- Chief Marketing Officer
- Case Study
- Final Rounds:
- Chief Executive Officer
- Chief People Officer
- Meet & Greet with the Retention team
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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