Demand Generation Manager, Observable
Data visualization platform for developers
Job no longer available
Data visualization platform for developers
21-100 employees
Job no longer available
21-100 employees
Company mission
To redefine how businesses use data with a unified platform for every step of the data workflow and tools for every role.
Role
Who you are
- 4+ years of hands on experience and a track record of effectively driving sales leads and signups among a technical audience
- Experience creating growth models and marketing dashboards to track progress
- Experience marketing a product to a technical audience
- In-depth knowledge of the business intelligence, embedded analytics, or data visualization landscape
- Ability to clearly advocate for your ideas and recommendations
- Excellent written and verbal communication skills with the desire to share technical knowledge and information with others
- Bachelor’s degree or equivalent practical/work experience
What the job involves
- Our marketing team is seeking a full-time Demand Generation Lead to help us increase awareness among businesses and professional developers, nurture leads, and generate marketing-source opportunities for sales
- As a Demand Generation Lead, you will work closely with the Head of Marketing, VP of Sales, and Office of the CEO to lead marketing growth and optimize our marketing funnel from acquisition to conversion to retention
- While you’ll be responsible for leading programs and campaigns, this is an individual contributor role on the Marketing team
- Successful candidates will have proven experience building demand generation programs to support a hybrid self-serve and sales-led motion
- Lead our growth strategy and roadmap to successfully generate qualified pipeline for our growing sales team and exceed self-service signup goals
- Guide all lead generation efforts, including field marketing and ABM programs
- Own our self-serve signup flow, including new user onboarding emails and lifecycle marketing efforts
- Manage developer-centric performance marketing programs on LinkedIn, Google Ads, Reddit, and other platforms
- Propose and run tests across the marketing funnel to improve performance against goals
- Provide input into our revenue model based on data and campaign performance
- Optimize other user acquisition channels including SEO and email marketing
Our take
For millions of people, the complexity of the world's data presents very real obstacles to understanding. So Observable has created a platform to discover and learn data visualization techniques, with collaboration built in.
The company believes working with data is an essential skill for everyone. The Observable community is made up of hundreds of thousands of developers, data scientists, students and teachers. They create and share work to help visitors understand the limitless potential of code.
The company is also helping organizations to make decisions with data, and classes at MIT that are working in Observable every day. The company has so far completed 3 rounds of series funding, which have supported lasting growth and tech innovation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2022
$35.6m
SERIES B
Nov 2020
$10.5m
SERIES A
Total funding: $46.1m
Company benefits
- Remote-first work culture
- 100% paid medical, dental, and vision insurance for employees & their families
- 401(k) with matching
- Flexible PTO and 17 company holidays in 2025
- Home office setup stipend
- Annual learning stipend
- Monthly AI tool stipend
- Team and company off-sites
Company HQ
Financial District, San Francisco, CA
Leadership
Julio A.
(Co-CEO)Co-founder and Advisor at shades, and Member of the Board of Directors at Merico. Spent 5 years at GitHub working in strategy, business and ops.
Mike Bostock
(Co-CEO & Founder)Previously a Graphics Editor at The New York Times, Visualization Scientist at Square and Staff Engineer at Google.
Salary benchmarks
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