Senior SEO Associate, Red Ventures
CNET Group
$90-162k
Actual salary is based on geographic location, qualifications, and experience.
Media and publishing company
Job no longer available
Media and publishing company
1001+ employees
Job no longer available
$90-162k
Actual salary is based on geographic location, qualifications, and experience.
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning
- Experience coaching direct reports, managing performance, creating a vision, and setting goals for a team
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics
- A self-starting, curious, proven performer with at least 3-4 years of experience in SEO
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
- Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data
- Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data
- Familiarity with a number of SEO suites and tools including: Moz, SEMRush, Ahrefs, Majestic, Botify, and/or Screaming Frog
- Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms
- Comfortable with basic HTML for on-page SEO tactics
- Able to communicate with Engineering teams for Technical SEO fixes
- Comfortable working with business leaders in forecasting, competitive analysis, and business modeling
- Tech, Wellness, or E-commerce experience is a huge plus but not required
What the job involves
- Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class Editorial, UX, and creative teams
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
- Leverage proprietary in-house marketing tools to inform strategic decisions with data
- Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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