Senior Staff Product Manager, ServiceNow

• 8+ years of Product Management experience building and scaling enterprise SaaS, AI, workflow automation, or platform products
• Proven experience defining and executing Product-Led Motion, Product-Led Growth, or Product-Led Sales strategies that drive customer adoption, expansion, and revenue growth
• Deep understanding of product telemetry, instrumentation, usage analytics, experimentation frameworks, and customer journey optimization
• Demonstrated ability to translate customer behavior and product usage insights into product strategy, roadmap priorities, and measurable business outcomes
• Experience designing activation journeys, onboarding experiences, in-product messaging, feature discovery, and customer engagement strategies
• Strong analytical skills with the ability to define KPIs, perform cohort analysis, evaluate funnels, and use data to drive product decisions
• Experience working with AI-powered products and understanding how AI capabilities create customer value and adoption challenges
• Exceptional cross-functional leadership and communication skills, with the ability to influence Engineering, Marketing, Sales, Customer Success, and executive stakeholders
• Strong customer empathy and discovery skills with the ability to synthesize customer insights into compelling product experiences
• Ability to thrive in ambiguous, fast-moving environments and build new capabilities from the ground up

Desirable

• At ServiceNow, we're radically transforming IT Service Management with AI by delivering on our vision of Autonomous IT—enabling organizations to move from reactive operations to intelligent, proactive, and autonomous service operations
• We're now extending that vision by fundamentally changing how customers discover, adopt, and expand ServiceNow's AI capabilities through a new AI-Native Product-Led Motion
• We're looking for a Sr Staff Product Manager to define and scale this AI-Native Product-Led Motion across our AI-native ITSM portfolio
• You'll own the customer journey from first AI interaction through activation, adoption, expansion, and enterprise-scale value realization. Leveraging product telemetry, behavioral analytics
• AI-powered insights, and experimentation, you'll create product-led experiences that accelerate adoption, unlock new customer segments, expand our addressable market, and drive measurable growth in customer lifetime value and revenue
• This is a highly strategic role at the intersection of AI, product management, customer experience, and go-to-market strategy. Your work will directly influence how millions of IT professionals experience ServiceNow's Autonomous IT vision while building the growth engine behind the next generation of AI-native ITSM products
• You'll combine AI capabilities, product telemetry, usage intelligence, experimentation, and customer-centric design to create exceptional product experiences that accelerate adoption and drive measurable business growth
• Define and execute the AI-Native Product-Led Motion strategy for AI-native ITSM capabilities, driving adoption, expansion, and growth across existing customers and new markets
• Own the AI customer journey from initial discovery and activation through adoption, expansion, and enterprise-scale value realization
• Partner with feature teams to ensure every new AI capability is designed with telemetry, discoverability, activation, and expansion built in from day one
• Build data-driven growth engines by defining product telemetry, usage intelligence, behavioral analytics, experimentation frameworks, and AI-powered insights to understand customer behavior and optimize adoption
• Design product-led experiences including onboarding, in-product guidance, recommendations, nudges, and lifecycle engagement strategies that accelerate AI activation, time-to-value, and feature adoption
• Develop and scale Product Qualified Lead (PQL) models and product-to-sales engagement motions that connect customer usage signals to expansion opportunities and sales acceleration
• Identify opportunities to expand ServiceNow's addressable market by leveraging customer insights, usage patterns, and AI-powered experiences to unlock new segments, use cases, and markets
• Use experimentation and analytics to measure and improve key growth metrics including activation, adoption, conversion, retention, expansion, customer lifetime value, and revenue impact
• Influence product strategy and roadmap priorities through customer research, competitive insights, market analysis, and product usage data
• Lead cross-functional execution across Engineering, Product Management, Design, Data Science, Product Marketing, Sales, and Customer Success to deliver measurable customer and business outcomes