Head of Global Campaigns, Asana
$182-232k
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process
More information about location
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$182-232k
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process
More information about location
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- You bring 8+ years of marketing experience, with a focus on integrated campaign management in a B2B SaaS environment
- Proven ability to hire, develop, and lead a high-performance marketing team
- Successful track record in developing and executing multi-channel, multi-language marketing campaigns
- Proficiency in implementing demand-focused content strategies across diverse customer segments to fuel demand generation and organic growth with the ability to interpret data, extract insights, and drive campaign improvements
- Curiosity, creativity, and a knack for simplifying complexity into clear, concise strategies and messaging
- An ownership mindset, ready to tackle ambiguous challenges creatively
- Outstanding interpersonal skills; fostering strong cross-functional relationships and leading through influence
- Passion for the work management category and helping people find smarter ways to work
What the job involves
- The Global Campaigns Lead will be instrumental in leading a team responsible for crafting and executing full-funnel, strategic campaigns in support of Asana's high-growth business
- In this role, you'll bring enterprise expertise, cross-functional leadership, problem-solving skills, a track record of results, and an ability to build creative marketing experiences and programs from scratch
- Design and execute demand-focused campaign strategies that align with Asana's business objectives to drive revenue growth across multiple customer segments, verticals, and geographies while mentoring, managing, and leading the Global Campaigns team
- Translate campaign strategy into cross-channel, full-funnel marketing programs to acquire, engage, and retain customers, with a clear understanding of ideal buyer personas, their goals and challenges, and their buying journeys
- Collaborate across teams (PMM, Brand, Content, Creative, Digital, Ops, Growth, Field Marketing, and more) to ensure a unified approach and flawless execution
- Stimulate demand generation for Asana's experiential marketing portfolio spanning events, webinars, executive programs, and more
- Enable our field, partners, and ABM marketers with standardized campaign assets while working alongside regional teams to create campaign plans catering to priority sub-regions, languages, and targets
- Advocate for brand consistency in visuals and messaging across programs, audiences, and regions
- Establish and monitor KPIs. Utilize data and analytics to measure campaign effectiveness, gain insights, and drive performance optimization
- Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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