Senior Paid Search Specialist, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• 7+ years of experience managing mobile app acquisition campaigns at scale in performance-driven, competitive verticals, with deep MarTech/MarOps experience
• Deep hands-on expertise in Search channels (Google Search, Display, Video, Discovery, Performance Max, etc.)
• Strong analytical skills and MarTech expertise across various analytics and MMP tools (e.g., Google Analytics, Google Tag Manager, Looker, AppsFlyer, Adjust, etc.)
• Experience in the digital advertising and mobile space, managing $MM annual ad budgets and maximizing ROI across channel mixes
• Fluency in English with impeccable verbal and written communication skills
• Superior internal and external communication and cross-functional stakeholder management skills
• Good time management with an eye for perfection and a strong operational background

Desirable

• Developing and executing mobile app and web acquisition campaigns across various search marketing channels
• Continuously supporting regions in testing and experimenting on acquisition campaigns to drive cost-effective user growth, meeting KPIs such as CAC, ROAS, CPS, CPP, LTV, AOV, and payback periods
• Owning the data and reporting infrastructure, analyzing user acquisition and engagement data to inform strategy, and being the go-to resource for data-related queries
• Collaborating cross-functionally with product, engineering, and brand teams to identify levers for improvement and opportunities to enhance ROI
• Conducting market and competitor research to identify innovation opportunities supporting growth targets
• Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition