Content Associate, Kraken

• 2+ years of experience in copywriting, content strategy and development, or digital marketing within finance or technology
• Bachelor’s degree
• Exceptional ability to write clear, concise, and persuasive content tailored to distinct audiences and market segments
• Experience simplifying complex technical or financial concepts for sophisticated readers
• Deep understanding of the psychology, language, and needs of Kraken’s client segments
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and technical teams
• Organized and detail-oriented, with the ability to manage multiple priorities and projects simultaneously in a fast-paced environment
• Analytical mindset, adept at using data and intuition to inform strategy and optimize content performance
• High level of accountability and follow-through, with the ability to deliver high-quality work under shifting priorities
• Native-level English proficiency
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

Desirable

• At Kraken, our Product Growth team is the driving force behind how the world discovers, learns about, and engages with our products and brand
• We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention — all in service of Kraken’s mission to bring crypto to the world
• We operate like a high-performing startup within Kraken — testing, learning, and scaling what works as we communicate the value of our core products
• From driving discoverability in the next generation of search and AI to optimizing in-app visibility and cross-promoting features, we’re obsessed with finding innovative ways to grow Kraken’s brand, expand our user base, and increase user value
• As part of this mission, you’ll help shape how clients experience Kraken across touchpoints — crafting content that educates, inspires, and drives engagement at every stage of the marketing funnel
• Deliver compelling content across a range of mediums — including short-form copy, long-form articles, video, and audio — and channels such as Kraken.com, social platforms, and email
• Distill the value propositions of Kraken’s products into clear, motivating messaging that drives client action
• Collaborate with Product, Growth, Data, Design, Compliance, and SMEs across the organization to support and optimize product growth initiatives
• Continuously refine and optimize deliverables based on data-driven insights and performance learnings