Senior Software Engineer, Smarkets

It offers a much lower commission than Betfair (2% vs 5%). They have also recently launched both Android and Apple apps, tapping into the trend for mobile betting. Smarkets uniqueness is in its tech-heavy focus on the product and prices.

While Smarkets accounts for about 5% of the UK betting market, it has never endorsed bold advertising campaigns preferred by most of its competitors. However, they have seen continued year-on-year growth for the past few years.