There’s a lot of talk in the blockchain space about onboarding the next billion users; but first the sector needs to resolve its ease-of-use issue. Firstly, navigating the current obstacle course of self-custody accounts, keys, and exchanges requires substantial know-how. And secondly, once you’re there, many existing markets naturally favour top hedge funds with the resources and expertise to take on risk and make substantial passive income from trading volumes. Boku’s hoping its new platform might help crypto get over this mass-adoption hump.
It’s a centralised, chain-agnostic yield/liquidity aggregator that will allow users to access transparent, commission-free trading opportunities on par with those leveraged by top hedge funds. Importantly, it will put a high premium on seamless UX and social trading - and has done away (for now at least) with the daunting self-custody wallet: users can do one-touch payments using Apple or Google Pay.
In theory, this would dissolve the most important barriers stopping the increasingly fintech-friendly consumer market from jumping on the blockchain. It’s a trick the founding team already helped pull off at Revolut, where they helped scale the company into the giant it is today. It will be interesting to see if they can repeat this success with Boku, slated for launch in 2022.
Kirsty
Company Specialist at Welcome to the Jungle