Marketing Operations Manager, Figma

Salary not provided
SQL
HTML
Tableau
Google Analytics
Figma
Excel
Google Sheets
Salesforce
Hubspot
Power BI
Snowflake
BigQuery
Marketo
Mixpanel
Data Studio
Senior and Expert level
London

1-3 days a week in office

Figma

Design platform for product teams

Job no longer available

Figma

Design platform for product teams

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Job no longer available

Salary not provided
SQL
HTML
Tableau
Google Analytics
Figma
Excel
Google Sheets
Salesforce
Hubspot
Power BI
Snowflake
BigQuery
Marketo
Mixpanel
Data Studio
Senior and Expert level
London

1-3 days a week in office

1001+ employees

B2BEnterpriseInternal toolsDesignSaaSProduct Management

Company mission

Figma's mission is to help teams create, share, test, and ship better designs from start to finish.

Role

Who you are

  • 7+ years of demonstrated ability in marketing operations, customer marketing, lifecycle marketing, database management, CRM management or similar roles, with proven track record working with either demand generation SaaS, product-led growth or self-serve business model
  • 2+ B2B marketing experience, working with a Sales organisation
  • Experienced project manager, able to influence XFN partners. A great teammate and confident communicator
  • Deep technical knowledge of marketing tools, systems and data flows: with experience with Hubspot, Marketo, SFDC, Customer IO or other tools
  • Expert solid understanding of HTML and CC for email
  • Data analytics experience: database segmentation & target lists creation, reporting and analysis
  • High Google Sheets or Excel proficiency and Analytics platform experience: eg. Mixpanel, Google Analytics
  • Ability to showcase value of database marketing campaigns

Desirable

  • Data analytics stack, query and dashboard creation: eg. SQL, Tableau, Google Data Studio, Power BI. Experience with Marketing Data Warehouses: eg. Snowflake, Google Big Query
  • Data visualisation, and experience of structuring and communicating metrics-based hypotheses and assumptions
  • Conversion Rate Optimisation expertise
  • Previous experience in brand marketing or copywriting within data-focused or technological aspects of Digital Marketing, for instance. Paid Acquisition, AI Marketing, Affiliate Marketing
  • Growth Marketing Owner approach, curious about providing users and customers with the highest quality messaging that helps them achieve more with Figma
  • Agile or Scrum Certification

What the job involves

  • Figma's International Marketing leads all elements of the marketing mix in local languages, and we are looking for an expert and proactive Marketing Operations Manager to help us scale
  • They will lead email deployments and database growth across EMEA, Japan, APAC and LATAM and support the team by driving, optimising and reporting on multilingual CRM campaigns
  • We are seeking a great teammate for the first Marketing Operations role at Figma internationally
  • In this position, you will work closely with the HQ-based Marketing Operations Centre of Excellence and play a crucial role in analyzing our customer and user database, targeting, benchmarking, conducting growth experiments, and optimizing processes
  • Improve and implement international marketing database requests for personalized communications and continuous campaign rollouts in EMEA, Japan, APAC, and LATAM. Own the request and deployment processes, create audience queries and advise on segmentation, set up deployment sprints, ELAs, templates, and partner with regional marketers on content to create standard processes for user communications
  • Own and project lead the end-to-end execution and reporting on multilingual evergreen nurtures and be accountable for campaign contribution to conversion, ARR, and the number of campaigns and experiments per quarter
  • Act as the key MarTech and Lead Scoring guide internationally, both proactively resolving practical queries, and strategically advising on our MarTech stack, as well as staying up to date on Global Lead Scoring approaches and KPIs
  • Be responsible for the international database as a channel, responsible for collaborating closely with regional marketing managers and 3rd party partners, including SEO, Paid, Content and Marketing Operations agencies and suppliers, ensuring that both Demand Generation and Sign up targeted campaigns are built with CRM distribution in mind
  • Reporting on the overall growth of the database, ARR influence of CRM channels, and communicating database experiments and learnings to the wider International and Global marketing teams
  • Proactively highlighting database engagement signals, and creating hypotheses on marketing campaigns’ success, and conducting feature, product, content and event email engagement analysis through user behaviour reporting
  • Collaborating with Global XFN partners (Marketing Operations, Tech & Systems, Demand, Analytics & Data, Brand, Business Operations & Strategy, Sales Operations, Events, Paid Marketing) to ensure a high standard and speed of execution of International database campaigns. This role will lead the International Email calendar, and collaborate to seamlessly integrate multilingual sends with existing lifecycle and global comms, while focusing on efficiency and optimisation

Salary benchmarks

Our take

Figma is a web-based design platform that helps cross-functional teams of designers, project managers, and developers easily collaborate on product design projects. Its standout feature, Multiplayer mode, is like Google Docs for design, letting team members collaborate in real-time on project files that are hosted in the cloud.

Founded in 2012, Figma quickly established itself among its competitors in the sector and achieved a valuation exceeding $10 billion in 2021, boosted by a trend towards remote work. Its acquistion by Adobe for twice that amount just a year later raised eyebrows, but is a testament to the huge potential of this company and its product.

Thousands of industry-leading companies such as AirBnB, Dropbox, GitHub and Microsoft use Figma to scale their design efforts easily across distributed teams. Adobe has committed to leaving Figma autonomous going forward, and Figma will benefit from Adobe's digital imaging and AI tech in its product development.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

97% employee growth in 12 months

Company

Funding (last 2 of 8 rounds)

May 2024

$415.7m

SERIES F

Jan 2022

$0.5m

SERIES E

Total funding: $749.1m

Company benefits

  • Equity
  • Health, Dental, & Vision
  • Retirement with company contribution
  • Parental leave & fertility support
  • Mental health and wellness benefits
  • Generous PTO
  • Company recharge days
  • Learning & development stipend
  • Work from home stipend
  • Cell phone reimbursement

Company values

  • Build community
  • Run with it
  • Love your craft
  • Grow as you go

Company HQ

Union Square, San Francisco, CA

Leadership

Previous Research Assistant at Microsoft for 1 year. Spent 2.5 years at Brown University pursuing a CS/Math degree, dropping out with the support of the Thiel Fellowship, when he earnt a grant of $100,000 to pursue entrepreneurial projects.

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