Growth Director, Warner Music Group

• The ideal candidate will be an experienced team leader with a proven track record of driving growth on social and video platforms, have a lifelong passion for music culture and a wide network of strong platform relationships
• Minimum of 5-7 years of experience in commercial account management, digital marketing, growth marketing, or audience development, ideally within music, media, or entertainment
• Proven track record in driving growth on YouTube, TikTok, Snapchat, and Meta, with a portfolio of successful campaigns that demonstrate your strategic and creative capabilities
• Strong understanding of platform-specific best practices and trends, with the ability to pivot strategies quickly in response to changes
• Excellent analytical skills with proficiency in platform analytics (YouTube Analytics, TikTok Analytics, Meta Insights) and experience with third-party analytics tools
• Creative, out-of-the-box thinker with a passion for music and a deep understanding of what drives audience engagement
• Self-motivated, results-oriented, and capable of leading projects with minimal supervision
• Strong communication and interpersonal skills to manage cross-functional relationships and external platform partnerships
• Ability to balance multiple priorities in a fast-paced, dynamic environment

Desirable

• Reporting into - SVP of Commercial & Data Insights
• We're seeking a visionary Growth Director for Demand Platforms to drive growth and engagement on major platforms like YouTube, TikTok, Snapchat, and Meta
• As the Commercial Growth Director (Social Platforms), you will be responsible for devising and executing strategies that drive the growth engine of key social and video platforms
• You will be responsible for managing key relationships, overseeing artist campaigns, and implementing strategies that contribute to the company's growth
• This role requires a deep understanding of the digital landscape, audience behaviour, growth and partnership tactics specific to each platform.
• You’ll collaborate with the broader commercial team, label streaming, marketing and audience teams, and analytics teams to shape artist campaigns, leveraging platform-specific insights to optimise reach and maximise fan conversion
• Platform Strategy Development:
• Work closely with the labels and broader commercial teams to develop and execute growth strategies for YouTube, TikTok, Snapchat, and Meta to drive fan acquisition, engagement, and monetisation
• Define KPIs and growth metrics per platform, with a focus on expanding reach, increasing engagement, optimising audience conversion and market share
• Stay updated on platform trends, new features, and algorithm changes, and adjust strategies accordingly
• Campaign Management and Optimisation:
• Collaborate with artist and label streaming and marketing teams to plan, launch, and manage multi-platform campaigns that align with artist goals and album release schedules
• Ensure that content is optimised per platform’s best practices, from short-form storytelling on TikTok to engagement-boosting formats to partnership activations on YouTube
• Work closely with media and creator agencies and planners to ensure that paid media activities on these platforms are driving maximum impact and share this as best practise with the labels
• Utilize data-driven insights to provide best practise for the labels to refine targeting, timing, and creative to maximize results
• Creative Strategy and Content Optimization:
• Collaborate with the labels to define testing initiatives (A/B tests, content formats) to determine the most effective creative and format strategies for each platform
• Leverage each platform's tools (e.g., TikTok Creator Tools, YouTube Analytics) to maximize content performance and relevance
• Audience Insights and Analytics:
• Utilise analytics to deeply understand audience demographics, behaviour, and engagement patterns across platforms
• Produce monthly and quarterly performance reports, sharing actionable insights with internal teams to refine growth strategies
• Maintain a test-and-learn approach, using insights to iterate on strategies and inform future campaigns
• Collaboration with Cross-Functional Teams:
• Collaborate closely with label streaming, A&R, PR, and traditional marketing teams to ensure campaigns align with broader label and artist objectives
• Work with labels and paid media teams to design and implement advertising campaigns that complement organic growth efforts
• Act as the primary point of contact for partnerships with platform representatives, ensuring our labels stay at the forefront of platform innovation and best practices
• Innovation and Growth Initiatives:
• Pilot new platform tools, beta features, and partnership opportunities to stay ahead in the digital space
• Identify and test emerging platforms or channels that align with target audiences and artist brands
• Drive thought leadership within the label, championing a growth-oriented, data-driven approach to audience development