Global Affiliate Marketing Lead, Lovevery
$95-105k
Early learning program supporting families with stage-based play for children
Job no longer available
Early learning program supporting families with stage-based play for children
201-500 employees
Job no longer available
$95-105k
201-500 employees
Company mission
To help every parent feel confident.
Role
Who you are
- Bachelor’s Degree required
- 7+ years of experience in digital marketing, with focus on affiliate marketing
- Strong understanding of marketing technology capabilities and ability to leverage
- Up to date with latest trends and standard protocols in online marketing
- Experience with Impact and AWIN affiliate platforms
- Highly proficient Microsoft Office / Google Suite - strong Excel/Google Sheets skills required
- Knowledge of SEO ranking tactics and how to build content that improves SEO results
- Strong relationship building, communication and mediation skills
- Skilled in strategy development and project management with keen attention to detail
- Strong customer orientation
- Able to effectively engage and influence teams
- Able to independently prospect, recruit, and onboard affiliates
What the job involves
- Lovevery is looking for a Global Affiliate Marketing Lead to manage the paid affiliate advertising channel across all of our markets
- This role will be responsible for identifying high potential value affiliate partners that align well with our brand and customer, structuring appropriate deal and commission structures, and measuring results
- The global affiliate marketing manager is the dedicated authority that will lead growing brand awareness, driving qualified traffic and contributing to new customer acquisition through paid affiliate campaigns to meet our aggressive growth goals. This is an individual contributor role
- Responsible for driving traffic, leads, and orders to help meet our growth goals across all of our US and international markets
- Lead all aspects of day to day campaign management and budget as well as long-term strategy and plan
- Identify and onboard new partners and encourage existing partners to increase their participation in our affiliate program
- Drive affiliate channel performance through partner strategy, product/offer strategy, and content/creative strategy on partners sites and landing pages
- Proactively build the number of affiliate partners through outreach, recruiting and relationship building to achieve monthly growth goals, with a keen awareness for local nuances across global markets and prioritized by business impact
- Analyze affiliate performance data to identify areas of improvement and increase conversion rates
- Work with our internal marketing and creative teams as needed to execute on plans and ensure alignment with partner teams like paid and influencer marketing
- Design contracts and commission structures for affiliates that economically make sense for our business. Implement commercial marketing agreements with agencies, publishers, shopping engines, loyalty/cashback sites and content creators
- Track relevant program metrics such as new affiliate partners recruited, conversion rates, number of conversions generated per affiliate, return on investment, etc
- Understand and internalize our brand and show ability to choose partnerships that will resonate with prospective customers
- Nurture & maintain positive relationships with all partners
Our take
A child’s first toy - whether that’s building blocks or a Ken doll - will serve their first foray into learning. Lovevery recognizes the relationship between toys and child development, offering Montessori-inspired, naturally made play kits. Subscribers to Lovevery receive a box every few months containing age-appropriate toys that change and grow in tandem with the child.
Whilst the products are aesthetically pleasing and well built, they are uniquely inclusive, being both gender neutral and customizable, such as a doll’s skin tone. Along with information on its accompanying app, each kit comes with “play cards” that provides context around the toy and its educational purpose, creating an informative and empowering space for parents when approaching play.
Lovevery continues to evolve, starting as a play kit provider and now with an app with hundreds of thousands of subscribers. Its partnerships with Target and an expansion into the European market indicate impressive growth. And with new launches including a resale marketplace, the company is well set for even more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$100m
SERIES C
Oct 2019
$20m
SERIES B
Total funding: $126m
Company HQ
Downtown, Boise, ID
Leadership
Jessica Rolph
(Co-FOunder & CEO)Previously co-founded and served as COO of HappyFamily Brands, now serving as a Board Member. Spent 10 years at RSF SocialFinance, eventually as the Independent Director, Member of Audit Committee and Compensation Committee. Is currently a Henry Crown Fellow for The Aspen Institute and a Member of YPO.
Roderick Morris
(Co-Founder & President)Started out as an Analyst for Corporate Executive Board and Simmons & Company International, before becoming a Consultant for Bain & Company. Served as the Vice President of Business Information Solutions for LexisNexis, Vice President of Marketing for Vovici and Senior Vice President of Marketing and Operations for Opower. Has served as a Board Member for Somos, Energicity and the Conservation Lands Foundation.
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