Customer Marketing Manager, Culture Amp
$90-100k
We build pay equity into all our programs in addition to conducting annual pay equity audits.
1+ day a week in office
Employee platform for staff surveying and analytics
Be an early applicant
Employee platform for staff surveying and analytics
501-1000 employees
Be an early applicant
$90-100k
We build pay equity into all our programs in addition to conducting annual pay equity audits.
1+ day a week in office
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- Culture Amp is seeking a detail-oriented and customer-obsessed marketer who is eager to learn and grow in the customer marketing space
- You will be hands-on with campaigns, tools, and reporting to support initiatives that strengthen customer relationships and drive adoption.You’re excited to dive into data and craft innovative programs that help our customers see the value of our solutions
- Your ability to harness customer insights and translate them into impactful marketing initiatives will help demonstrate the value of our solutions and strengthen customer relationships
- 2-4 years of experience in a Customer Marketing or growth and expansion focused role in demand generation or ABM marketing within B2B SaaS/tech
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills - ability to create clear, engaging messaging for large audiences
- Hands-on experience with martech and project management tools such as: Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Desirable
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
What the job involves
- The Customer Marketing Manager plays a critical role in driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs
- Working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales, you will have an understanding of customer data and ability to develop and execute strategic marketing plans to generate expansion opportunities
- Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
- Support the strategy, development, execution, and management of customer ABM programs
- Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
- Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events
- Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives
- Coordinate and support customer newsletters, product update sessions, webinars and roundtable discussions to drive adoption and communicate key updates
- Support customer onboarding, education, and adoption initiatives to drive engagement and retention
- Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics and promotional strategies
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$76.6m
SERIES E
Total funding: $273.9m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
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