Product Lifecycle Marketing Manager, Numerade
+ Equity
STEM video learning platform
Job no longer available
STEM video learning platform
501-1000 employees
Job no longer available
+ Equity
501-1000 employees
Company mission
To close the educational opportunity gap by unlocking and democratizing access to extraordinary educators and the content they have to offer.
Role
Who you are
- Bachelor’s degree in Product Management, Marketing, Communications, or a related field
- At least 2-5 years of experience in programmatic email, sms, etc. marketing, with a focus on life cycle campaigns
- Proven track record of developing and executing successful email, SMS, etc. campaigns that drive user conversion and retention
- Strong analytical skills with experience in data analysis and reporting
- Proficiency in email marketing tools and platforms, as well as knowledge of CRM systems
- Understanding of email deliverability and compliance regulations
- Exceptional written and verbal communication skills
- Ability to work cross-functionally and manage multiple projects simultaneously
- Creative thinker with a strong attention to detail
- Familiarity with the education technology industry is a plus
What the job involves
- We are looking for a Product Lifecycle Marketing Manager to craft and optimize communications strategies and tactics across all channels especially email, SMS, etc to drive conversion of registered users to paid subscriptions and retain existing paid subscribers through engaging and personalized content
- User Segmentation and Personalization - Create and maintain user segmentation to ensure the delivery of relevant and personalized email content to different user groups based on their behavior, preferences, and stage in the customer life cycle
- Conversion-Focused Campaigns - Develop and execute campaigns across the entire journey of our users via email, sms, another other channels focused on converting registered users into paid subscribers by highlighting the value propositions and benefits of our premium features and services
- Retention-Focused Campaigns- Design and implement retention campaigns (via email, sms, other communication channels) to keep existing paid subscribers engaged, informed, and satisfied with the product, and reduce churn rate
- Testing and Optimization- Regularly perform A/B testing to optimize email elements like subject lines, content, and calls to action. Analyze data to make data-driven decisions for future campaigns
- Performance Monitoring and Reporting- Track and analyze the performance of email campaigns using relevant KPIs (e.g., open rates, click-through rates, conversion rates, and retention rates). Provide regular reports and insights to stakeholders
- Cross-Functional Collaboration- Work closely with the Product, Sales, and Content teams to ensure alignment in messaging and to leverage insights that can enhance email campaign strategies
- Compliance and Best Practices- Ensure that all email campaigns comply with applicable laws and regulations (such as CAN-SPAM and GDPR), and adhere to email marketing best practices
- User Feedback- Implement mechanisms for collecting feedback from users through emails, and liaise with the Product team for incorporating this feedback to improve the product and services
- Automation and Scalability- Automate email and other channel campaign processes and workflows to scale efforts efficiently and ensure timely communication with users
- Educational Content- Coordinate with the Content team to include relevant educational materials, tips, and resources in emails that provide value to subscribers
- Martech, Database/CRM - Develop, own and drive the martech, database/CRM roadmap
Our take
Accessing good quality STEM education is not possible for everyone and is the biggest obstacle in encouraging student uptake. Numerade is an edtech looking to directly address this shortfall, democratizing access to high-quality STEM education through online videos and interactive teaching.
While the concept of asynchronous tutorial videos has become common in the edtech realm, with giants like Udemy and Coursera adopting this approach, Numerade sets itself apart with its algorithmic video recommendation system. This innovative approach has the potential to reshape the landscape of online learning, provided Numerade successfully tailors video suggestions to individual user preferences, opening up new horizons in the field of video-based education.
The company's recent partnership with George Fox University is a significant step in enhancing STEM education. By providing free access to its vast library of video tutorials, AI-powered tutoring, and other resources, Numerade will help boost student access in STEM fields.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$26m
SERIES A
Total funding: $26m
Company benefits
- Health & Wellness: We cover 99% of premiums for employees and 50% for dependents
- Time Off: We offer flexible PTO and paid parental leave
- Retirement Savings: Participate in our 401k plan to make your savings go further
Company HQ
Pasadena, CA
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