Marketing Manager, Kraken
CRM Operations
$96-192k
Cryptocurrency exchange
Posted today
Cryptocurrency exchange
501-1000 employees
Posted today
$96-192k
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders
- Experience with Braze, and other campaign-building tools
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
- Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)
What the job involves
- Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app delivering best-in-class experiences that drive engagement and desired behavior and outcomes, and other actions that improve client quality and retention
- Develop advanced solutions supporting the lifecycle approach for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
- Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
- Conduct data analysis of campaign and segment performance, while using data to optimize and create operational plans and manage executions
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
- Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
- Work closely with our compliance and legal teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers
- Additional duties and responsibilities as assigned
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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