Product Marketing Manager, Twitch

• 4+ years of professional experience in a corporate or startup environment
• 2+ years in a marketing capacity at a technology company
• Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives

Desirable

• As the Product Marketing Manager for Commerce, you will be responsible for the global, end-to-end marketing of commerce products that empower creators to earn money while engaging their audiences
• You will be developing go-to-market plans that educate them about the opportunities these products create, and guide them through adoption and best practices based on their journey
• You will partner closely with the Commerce and Money Product teams to bring innovative new features and frameworks to market, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to bring that strategy to life
• You will demonstrate a mastery of consumer insights to develop a strategy, bring together cross-functional stakeholders to execute on these plans, and will confidently align senior product leadership and C-Suite executives around those plans
• You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features. You will thrive in a fast-paced product development environment
• You will report to the Senior Director of Product Marketing within the larger GTM Marketing team
• You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA
• Oversee the development of go-to-market strategy for new product features on Twitch, working closely with research to align the strategy to customer needs and insights
• Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and more) to deliver effective marketing launches
• Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
• Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels