Senior Director of Revenue Data & Analytics, MadHive
$210-230k
2-3 days a week in office (Madhive HQ in the Financial District of New York City)
Advertising solution leveraging cryptography and machine learning
Be an early applicant
Advertising solution leveraging cryptography and machine learning
101-200 employees
Be an early applicant
$210-230k
2-3 days a week in office (Madhive HQ in the Financial District of New York City)
101-200 employees
Company mission
To empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivalled revenue acceleration.
Role
Who you are
- Bachelor's degree in a quantitative or scientific field (Economics, Finance, Statistics, Mathematics, Computer Science, Physics, etc.) or equivalent experience
- 8+ years of analytical experience in quantitative and statistical analysis; demonstrated proficiency in applying this experience to address business problems and to aid decision making
- Prior experience creating and monitoring success metrics, performing experiments, and effectively communicating results. Adtech/Programmatic experience preferred
- Significant proficiency in one or more programming languages, such as SQL/R/Python
- Must have expert level experience with standard analysis tools and ability to create presentations conveying compelling data-driven stories to all levels of the company
- Experience with business intelligence (BI) and analysis tools (Looker, Tableau, Power BI, etc.)
- Excellent critical thinking skills and proven track record with presenting complex data-driven insights to stakeholders at all levels including senior and executive leadership
- Must possess a 'can-do' attitude, motivated by the opportunity to have significant and measurable impact on the business
What the job involves
- The Senior Director, Revenue Data & Analytics will be responsible for driving a culture of data-driven decision making at MadHive in support of the Sales, Client Services, Finance, Revenue Analysis/Operations, Product, and GTM teams
- This role requires working cross-functionally to understand evolving business needs deeply
- You will be responsible for designing and developing insights capabilities, experiments, presentations, and models to guide the strategic decision making of senior and executive stakeholders
- You will also be expected to use advanced analytics techniques to surface insights, guide business decisions, and proactively identify opportunities and threats
- Surface insights from multiple data sources to support complex operational decision making. Execute and/or coordinate critical, advanced analytics initiatives providing an interpretation of findings and the implications to MadHive
- Provide analysis of key performance indicators (KPIs) and success metrics across various business areas and develop actionable insights for leadership
- Influence MadHive leadership by proactively seeking and framing opportunities and identifying business risks
- Develop solutions that deliver critical data-driven insights and decision metrics proactively and at scale
- Manage multi-tiered team of BI/Data Analysis professionals, providing feedback in a timely manner to help advance their skill sets
- Participate in cross-functional teams whose members include Sales, Client Success, Revenue, AdOperations, and Finance
- Provide transformational thought leadership for analytics including advanced data modeling, predictive modeling, and analytical techniques
- Defining platform KPIs and driving embedded analytics features
- Build and maintain models that analyze pacing, delivery, frequency capping, and bidding strategies
- Provide attribution insights across channels to inform full-funnel performance strategies
- Creating dashboards track client adoption, feature utilization, campaign efficiency, and monetization trends
- Deliver strategic insights that inform go-to-market plans, pricing, and roadmap prioritization
- Optimizing campaign handoff processes and identifying automation opportunities
- Supporting sales with pre-sales data and providing marketing with campaign insights
- Build tooling that helps reps communicate platform value using performance and trend data
- Developing client-ready reporting and campaign intelligence reports
- Partner with CS to turn complex data into digestible narratives that support upsell and renewal conversations
- Designing self-serve tools, training materials and visualizations for clients
- Join key client conversations to present insights, forecasts, or custom research
- Provide vertical-specific intelligence (e.g., CPG vs. Auto vs. Retail) to support tailored media and sales strategies
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI echnology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Company benefits
- 100% Company-Covered Health Insurance
- Dental Benefits
- Vision Benefits
- Generous Maternity and Paternity Leave
- $10k Towards Family Forming Benefits
- Paid Holidays
- Unlimited Vacation
- 401(k) Matching
- Company Equity
- Retirement Plans
- Performance Bonuses
- $1,000 Home Office Stipend
- Free Lunch In-Office
- Commuter Benefits
Company HQ
Tribeca, New York, NY
Leadership
Adam Helfgott
(Founder)Previously CTO at Metrofunk, before co-founding Lookbooks Media, and serving on the Advisory Board to Blockdaemon. Is also a Project Lead at MAD Network.
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