Senior Specialist of Product Marketing, Oscar Health

• Bachelor’s degree or commensurate experience
• 1+ years of experience engaging consumers and driving digital engagement
• 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams and/or CRM teams)
• 1+ years experience with project management or account management

Desirable

• We're hiring a Senior Specialist, Product Marketing to join our Product Marketing team
• The Senior Specialist, Product Marketing helps create engagement strategies for members
• At Oscar, the Product Marketing team helps drive member outcomes and member satisfaction by thinking through differentiated engagement strategies
• This role works with various cross-functional partners (i.e product marketing manager, business stakeholders, product, consumer insights, CRM, brand, data) to support the development and execution of marketing strategies to drive engagement and outcomes that support a variety of key Oscar initiatives
• The Senior Specialist, Product Marketing helps with campaign execution which includes brief development, copywriting, workflow development, and reporting & analytics
• You will report into the Associate Director, Product Marketing
• In partnership with the Product Marketing Manager, contribute to helping define campaign objectives and how they will align with business goals
• Support creation of marketing and communication tactics thinking through segmentation and value propositions, writing copy, designing emails, and ensuring the campaign timeline remains on track
• This role focuses on supporting Oscar's year-long retention efforts through a variety of tactics aimed at increasing digital engagement and driving member satisfaction
• Think through campaign testing and A/B testing strategies that optimize campaigns over time
• Analyze campaign results, pulling out insights to share with cross-functional teams
• Support Oscar’s clients, including platform (+Oscar), by fostering a strong partnership with business unit counterparts, collaborating on campaigns and identifying opportunities to create unique campaigns for their membership
• Act as a subject matter expert in the product marketing organization, understanding membership, core Oscar products, and what tactics move key metrics
• Compliance with all applicable laws and regulations
• Other duties as assigned