Senior Director of Marketing, EverCommerce
EverPro, Joist
$175-200k
Salary in US currency, may vary in other locations + Employee Stock Purchase Program
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
$175-200k
Salary in US currency, may vary in other locations + Employee Stock Purchase Program
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 10+ years of related industry experience with a product-led growth motion and/or SaaS organization
- Demonstrated success building and managing senior-level relationships and high-performing teams
- Experience operating effectively through cross-functional and shared-service partnerships
- Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion, and retention
- Demonstrable success achieving customer acquisition and revenue growth goals
- Proven track record of articulating a clear ROI path — through attribution modeling and/or marketing mix modeling (MMM) — for large media spends, and communicating that case credibly to senior leadership
- Excellent track record driving highly creative marketing programs with measurable revenue growth in both sales-led and product-led growth structures
- Strong brand-building and product marketing fundamentals: positioning, messaging, competitive intelligence, launch management
- Working knowledge of emerging AI-driven search and discovery channels, including AEO/GEO, is a plus
- Deep knowledge of digital acquisition and lifecycle marketing, including paid and organic channels, email, and other scalable growth channels
- Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally
- Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines
- Experience in payments, fintech, or subscription/usage-based monetization models is a plus
What the job involves
- We are looking for an experienced Senior Director of Marketing to lead marketing for Joist, our B2B SaaS platform for contractors and home service professionals within the EverPro ecosystem, spanning estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and Android
- In this role, you'll set the strategic and growth vision for Joist marketing across brand, product marketing, lifecycle, and go-to-market strategy, partnering closely with Joist's GM, Head of PLG Growth, Product, and central Marketing to ensure marketing investment drives measurable business outcomes
- Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business
- Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth — not just top-of-funnel volume — across Web, iOS, and Android
- Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered search and answer engines
- Own go-to-market strategy and execution for Joist+, Joist's most critical strategic launch and the flagship product-led growth offering across the wider EverPro portfolio — including positioning, pricing/packaging input, launch sequencing, and cross-functional alignment with Product, Growth, and central marketing — with Joist+ also serving as connective tissue between Joist and EverPro's other solutions (Pro Packs)
- Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, and retention into one coordinated growth system, identifying and removing friction across the customer journey and owning the marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs
- Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation, with a material stake in downstream customer value and retention outcomes given the link between acquisition quality, onboarding, positioning, and long-term customer value
- Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle
- Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle, while partnering effectively with EverPro's central Marketing organization across paid, organic, web, content, and brand expertise
- This role owns Joist's strategy, prioritization, and outcomes, while central Marketing provides specialist execution and channel expertise
- Coordinate closely with Joist's GM, Head of PLG Growth, Product leaders, Data, and central Marketing; concisely analyze, report, and present performance, customer, and growth trends weekly, monthly, and quarterly
- Accountable for delivery of demand generation programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events
- Measure marketing effectiveness and manage budget allocation with a tight focus on customer growth, revenue impact, efficiency, and return on marketing investment
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specialises in home, health, fitness and wellness services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce went public before acquiring DrChrono, and through this, both companies can share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a behemoth in its industry, having acquired nearly 30 companies, with multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.3m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President)Former President at PaySimple. They were also the COO at Pronto.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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