Head of Product Marketing, Rentman
Event & media production management
Posted today
Event & media production management
101-200 employees
Posted today
101-200 employees
Company mission
To make work for event service providers easier and more productive.
Role
Who you are
- 6 to 10 years of experience in product marketing
- 3 to 5 years of experience in a management or leadership role
- Experience in vertical SaaS
- Strong track record in pricing and packaging
- Strong track record building value propositions that hold up commercially
- You debate with data, so that every pricing, packaging or positioning call is backed by evidence
- You take ownership of outcomes and you are goal oriented in how you get there
- You stay curious about the market, the product and your own team, and you keep growing into the complexity of a scaling multi-product business
Desirable
- Experience with Product Led Growth, where users activate through trial and self-serve exploration
- Experience with multi-product platform propositions, where distinct products can be sold individually or as one suite
- Experience with acquisitions and merging them commercially into an existing proposition
- Experience building partnerships as a growth channel
What the job involves
- Build and maintain sharp, differentiated positioning and messaging for every product, so the whole go to market team runs on the same story
- Responsible for improving and reshaping the pricing and packaging of Rentman towards an AI proof model
- Grow expansion revenue through retention and lifecycle programs
- Lead and develop a team of five product marketers, measured by what the team delivers, not by your own output
- Own the commercial context layer: keep positioning ICP and messaging current and adopted, and decide deliberately what intelligence layer learnings get approved into it
- Lead and develop a team of five product marketer into an AI native Product Marketing team, measured by what the team delivers, not by your own output
- Support the commercial team in expanding market share in North America and UKI, building partnerships and integrations, and moving up market
- Bring commercial evidence such as win and loss data, pricing data and trial behavior into roadmap and pricing decisions, as an equal voice to Product
Application process
- Introduction Call with the recruiter about the job & Rentman, online (30-45 mins)
- Introduction Call with the Hiring Manager, online (60 mins)
- Past Experience & Culture Interview with the team, on-site (60 mins)
- Take-home assignment (max 120 mins)
- Final Skills Interview, online (90 mins)
Our take
Events are a major part of any industry, and require a lot of logistics and organisation. Rentman has capitalised on the necessity and difficulty of events by building a software platform that supports the events and media production industry in managing their people and equipment.
Event management and production teams can use Rentman's cloud-based software to manage gear and crew, all from one central base of operations, with features including scheduling, invoicing, reporting and tracking. Thus, the many moving parts of an event are centralised and streamlined - whether for a corporate live streaming broadcast or a wedding.
Rentman’s 250,000-strong user base has spread to over 100 countries, evidencing the company’s savvy and vital niche in the event software market. A spinout from Utrecht University, the company remained bootstrapped until 2023, when it raised an impressive funding round that will enable it to grow through acquisitions and give it the runway to develop more products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$23.3m
GROWTH EQUITY VC
Total funding: $23.3m
Company benefits
- Work with an ambitious, young and inclusive international team
- A “13th month” annual performance bonus based on company results
- 25 days of paid vacation
- Hybrid WFH policy & work from anywhere 4 weeks a year
- Annual training budget
- Fun team activities
- A Pension plan with a monthly contribution from us as your employer
- Group health benefits through ManuLife
- After 5 years employment you get a paid sabbatical of 4 weeks
- An amazing open and light office at the centre of Toronto
Company HQ
Nobelstraat, Utrecht, Netherlands
Leadership
Roy van den Broek
(Founder & Director)Previously Sound Engineer at RvdB Geluidstechniek, and Backend Developer at Softmedia Interactive.
Salary benchmarks
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