Director of Digital Demand, Filevine

$120-150k

+ Performance-based bonus+ Equity

SQL

Google Analytics

Salesforce

Hubspot

Domo

Marketo

Google AdWords

Senior and Expert level

Chicago

Cloud-native case management software

Job no longer available

Cloud-native case management software

501-1000 employees

B2BEnterpriseLegalSaaSAutomationCloud Computing

Job no longer available

$120-150k

+ Performance-based bonus+ Equity

SQL

Google Analytics

Salesforce

Hubspot

Domo

Marketo

Google AdWords

Senior and Expert level

Chicago

501-1000 employees

B2BEnterpriseLegalSaaSAutomationCloud Computing

Company mission

Building the seamless intersection between legal and business by creating a world-class platform to help professionals scale.

Job

Company

Role

Who you are

6–10 years in digital or growth marketing for a high-growth B2B SaaS company; experience in legal tech or vertical SaaS is a plus
Proven success owning pipeline targets and scaling multi-channel programs
Fluent in tools like Google Ads, LinkedIn Ads, Domo, Meta Ads, HubSpot/Marketo, Salesforce, and GA4
Data-obsessed, testing-driven, and deeply comfortable with attribution models
People-first leader who develops talent and builds team culture
Able to think strategically while executing with urgency and precision

What the job involves

The Director of Digital Demand is responsible for building and executing the full-funnel digital growth strategy across acquisition, retention, and expansion for Filevine’s sales-led and product-led growth functions
You’ll lead the team that generates pipeline for multiple product lines, turns customers into advocates, and drives measurable business outcomes at every stage of the buyer journey
This is a player-coach role: You’ll roll up your sleeves to optimize key channels and campaigns, while also coaching and scaling a team of high-performing marketers
Lead the strategy, execution, and optimization of all digital demand channels: paid media, SEO, email, affiliate, and web
Manage and mentor a team including Performance Marketing Managers and Customer Marketing Managers to hit monthly lead quantity, quality, and pipeline goals.
Architect the digital campaign roadmap to support pipeline and revenue goals across multiple product lines and buyer personas
Build integrated programs across acquisition and customer lifecycle—including upsell, retention, and product-led growth motions
Partner with Sales and RevOps on lead scoring, routing, funnel analytics, and pipeline forecasting
Own web experience performance: landing pages, A/B testing, conversion optimization
Collaborate with content, product marketing, and brand teams to ensure messaging and targeting consistency
Analyze and report on MQL, SQL, SAL, Pipeline, ROAS, funnel velocity, and other critical KPIs
Drive experimentation with bold ideas that push paid, organic, and PLG growth forward.Foster a culture of rigorous A/B testing to increase conversion rates while decreasing CAC

Our take

As law firms contend with rising demand and a talent shortage, many have turned to Filevine’s all-in-one legal suite to improve efficiency, mitigate stress, and grow revenue. The company filled the void in the legal management enterprise SaaS market, becoming the largest independent, cloud-based management solution firm.

Over the last two years, Filevine has achieved substantial growth, showing a 198% increase in APR and maintaining a customer net retention rate of over 130%, signing 708 new customers in 2021 alone. The company also acquired contract management solution company Outlaw, growing its APR by 400%.

The company’s post-Series D funding (led by StepStone Group, Golub Capital, and Signal Peak Ventures) strategy has been successful in furthering its position as a market leader. Evidence of this in 2024 is its recognition from the Utah Fast50 as one of the fastest-growing US companies. Filevine is expanding by diving deeper into big law, insurance defence, corporate, governmental, and nonprofit legal counsel teams and building on its expertise in litigation and personal industry.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-14% employee growth in 12 months

Glassdoor (2.5)

Company

Funding (last 2 of 8 rounds)

Sep 2025

$400m

LATE VC

Apr 2022

$108m

SERIES D

Total funding: $825.6m

Company benefits

Comprehensive Benefits Packages
MacBook Air
Open Office Working Environment
Free Drinks & Snacks
Ergonomic & Height Adjustable Workstations

Company HQ

Sugar House, Salt Lake City, UT

Leadership

Ryan Anderson

(Co-Founder)

Received their Bachelor of Arts in Political Science and Government from Brigham Young University,

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