Outbound Marketing & Automation Specialist, PartnerStack
+ Employee Stock Option Plan
Partner relationship management platform
Job no longer available
Partner relationship management platform
201-500 employees
Job no longer available
+ Employee Stock Option Plan
201-500 employees
Company mission
To change the way companies reach customers through channel sales.
Role
Who you are
- 2+ years of experience in a marketing, sales development, or similar role, preferably in a B2B SaaS environment
- Demonstrated experience in designing, building, and executing successful outbound campaigns
- Technical proficiency and experience with marketing automation and sales engagement platforms
- Experience with tools like Clay, Instantly, HubSpot, Keyplay.io, or similar technologies is highly preferred, but not required. Ability to learn quickly is key
- Strong analytical skills and a data-driven approach to decision-making
- You move fast and rapid experimentation is part of your DNA
- Excellent written and verbal communication skills, with the ability to craft compelling and personalized messaging
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously
- A growth mindset, a proactive approach to problem-solving, and a passion for driving results
- Experience with Account-Based Marketing (ABM) strategies and tactics is a plus
What the job involves
- We'd love to meet you if you’re interested in making partnerships and ecosystems a game-changer in the software industry
- Reporting to the Marketing team, you are a highly driven and technically proficient individual with a passion for leveraging automation and data to drive growth
- You excel at designing and executing targeted outbound campaigns focused on generating qualified meetings and building pipeline, particularly within Mid-Market (MM) and Enterprise (ENT) accounts
- You will be building and optimizing automated workflows using a modern marketing tech stack. You are excited to work closely with sales and marketing, especially within our Account-Based Marketing (ABM) programs
- Design, build, and execute highly targeted outbound campaigns focused on generating qualified meetings with MM and ENT accounts
- Develop and optimize automated outbound workflows using a modern marketing tech stack, including tools such as Clay, Instantly, HubSpot, and Keyplay.io
- Articulate PartnerStack's technical value proposition and tailor messaging to specific target audiences and use cases
- Research and identify high-potential target accounts and contacts, leveraging data and insights to prioritize outreach efforts
- Collaborate closely with the Marketing and Sales teams to align outbound campaigns with ABM programs and overall revenue goals
- Monitor, analyze, and report on campaign performance, using data to optimize strategies and improve results
- Manage and maintain accurate records of outbound activities and lead progression
Our take
The benefits of having a partner program are huge - from the increased sales growth to reaching new markets, all the while keeping costs low. At the time PartnerStack was launched, there were no Partner Relationship Management (PRM) platforms offering to pay out partners, automate emails, track more than one conversion per customer, or run more than a single partner program.
PartnerStack was built as a partnerships platform aimed at supporting B2B SaaS companies in building and scaling their partner channels. As the only PRM platform built specifically for this market segment it has proven to be popular and their client list includes Vimeo, DoorDash and Freshworks, to name a few.
Despite an impressive level of investment funding, PartnerStack struggled somewhat with the market turmoil across 2022 and 2023. After making substantial cuts to its workforce it is now better aligned for current market conditions and is well positioned to resume its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$29m
SERIES B
May 2019
$7.2m
SERIES A
Total funding: $38.4m
Company benefits
- Flexible working hours (in coordination with your team)
- High-quality health insurance, active from your first day
- MacBook shipped to you + budget for your peripherals of choice
- Regular social events, even while working remote
- Internal job postings and opportunities for promotion
Company HQ
Entertainment District, Toronto, ON
Leadership
Bryn Jones
(Co-Founder & CEO)Was a National Team Athlete of Canada for the swimming category. Also co-founded Pod in 2013.
Neil Chudleigh
(Co-Founder)Has experience in Raw Data Imaging and as a QA Analyst. Is Founder at superwhisper and was Co-Founder and CTO for Yunite.
Luke Swanek
(Co-Founder)With experience in Business and Economic Development, was also co-founder of Pod.
Margaret Jones
(Co-Founder & Advisor)Formerly a Senior Consultant, Co-Founder and a VP of Finance for 7thonline. Also has experience as a Finance and Business Advisor for Inner Analytics.
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