Regional Event Sales and Brand Activations Manager, Timeout
$100k
More information about location
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
$100k
More information about location
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- 5 to 7 years of experience in hospitality event sales, sponsorship, brand partnerships or activation roles
- Proven sales pipeline conversion experience in a hospitality, venue or events environment
- Demonstrated experience building brand partnership and sponsorship pipelines
- Experience negotiating and executing brand partnerships, sponsorship contracts and activation agreements
- Proficient in Triple Seat or equivalent event sales CRM systems
- Strong commercial negotiation skills
- Experience working across multiple physical sites within the same region
- Strong communication, relationship building and stakeholder management skills
- Able to operate effectively across marketing (Director, Marketing Operations Manager, Social Content) and operations (GMs, AGMs, concessions) stakeholder groups
- Familiarity with New York hospitality, beverage, liquor and lifestyle brand landscape
- 21+ years of age
- Possession of or the ability to possess all state required work cards
- Proof of eligibility to work in the United States
- 3 to 5 years in a similar event sales role within the hospitality industry
- Demonstrated experience building brand partnership or sponsorship pipelines
- Proficient in Windows MS Office, Outlook
- Proficient in Triple Seat or other property management sales systems
- Previous experience managing budgets and event staff
- Previous experience in event planning and sales
- Ability to work nights and weekends as needed
- Must present and maintain a professional image to further the overall theme of the venue
- Must be able to move quickly through work and set the pace in the office and venue
- Must be able to sit and stand for extended periods of time
- Must be able to twist, tow (push or pull), reach, bend, climb and carry as necessary
- Must be able to push and lift up to 50 lbs
What the job involves
- Reporting to: Director of Marketing, New York Markets
- This role combines two distinct revenue streams into a single regional position: event sales (private hire, corporate buyouts, ticketed events) and brand activations (liquor partnerships, sponsorship-led events, beverage and lifestyle brand collaborations). The role works across both Time Out Market DUMBO and Time Out Market Union Square
- The role reports hard line to the Director of Marketing, New York Markets, who owns the integrated commercial marketing strategy across both sites including the brand activations and sponsorship programme
- A strong dotted line to both site General Managers ensures operational coordination on event sales delivery and commercial alignment with site trading
- This is an expansion of the existing Regional Event Sales Manager role. The event sales scope is unchanged. The brand activations scope is new and reflects the commercial opportunity to convert relationships with liquor, beverage and lifestyle brands into incremental site revenue through sponsorship, hosted events and themed activations
- The role works in close partnership with the Marketing Operations and Activations Manager, who owns the day-to-day execution of activations across both sites
- Handle all incoming event inquiries for Time Out Market DUMBO and Time Out Market Union Square and ensure follow-up the same business day
- Cultivate new event streams by interacting with local businesses to cater to their event needs. Consistently strive to increase customer base
- Coordinate all administrative event details with clients from inquiry to close, including negotiating, executing proposals, contracts, credit card authorisation forms, processing payments and deposits, developing floor plans, post event follow-up and lost business reports
- Work with the chefs and operators of each concession to develop competitive, exciting and diverse catering and event offerings
- Coordinate with the Time Out Market Operations Team and both site General Managers on logistical event details, including site inspections, tastings, vendor meetings and day-of on-site client contact
- Build and maintain the client database to ensure repeat business
- Conduct weekly BEO meetings with both site management teams
- Manage the Triple Seat program including conversion of inquiries and lost business tracking
- Prepare monthly property sales and commission reports, provided to both General Managers and the Director of Marketing
- Achieve pre-set sales budgets and forecasts on a monthly, quarterly and yearly basis
- Coordinate with Time Out Media sales teams to capitalise and monetise sales opportunities across media and markets
- Build and own the brand partnership and sponsorship pipeline across both New York Markets. Target categories: liquor, beverage, lifestyle, media, sports and cultural brands
- Actively pursue sponsorship revenue: site sponsorships, themed activation sponsorships, programming partnerships, exclusivity deals and seasonal takeovers
- Lead the commercial negotiation and contracting of brand partnership activations, including sponsorship fees, in-kind contribution, exclusivity terms and activation deliverables
- Work with the Director of Marketing on the strategic integration of brand activations and sponsorships into the rolling 6-month working plan and 12-month overarching plan
- Hand off all approved activations to the Marketing Operations and Activations Manager for day-to-day execution. This role owns the pipeline, the contract and the partner relationship. The Marketing Operations and Activations Manager owns the day-to-day execution on the floor
- Coordinate with the Social Content Creator on partner-driven content opportunities
- Identify and pursue major brand activation opportunities tied to sporting calendars, cultural moments, seasonal trading peaks and city-wide events
- Held accountable against trackable KPIs set by the Director of Marketing covering event sales pipeline conversion, monthly and quarterly sales targets, brand partnership pipeline value, sponsorship revenue secured and partnership exclusivity wins
- Maintain a single combined pipeline view across event sales and brand activations, reported monthly to the Director of Marketing and both General Managers
- Operate to a structured cross-site time allocation across DUMBO and Union Square, reviewed quarterly with the Director of Marketing and both General Managers
- Work environment in both restaurant and traditional office settings
- Ability to work from home where role permits
- Personal desk space at both sites
- Work varied shifts to include days, nights, weekends and holidays as events and activations require
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.
Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.
Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Holborn, London, UK
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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