Marketing Manager, Sofar Sounds
1 Year Fixed Term Contract
$5,000 - $6,000 USD per month
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
$5,000 - $6,000 USD per month
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You have 4+ years of experience owning and developing marketing channels around artist discovery, live events, or experiences
- You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events
- You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
- You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
- You are a creative expert, and are skilled at crafting impactful social media content
- You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence
- You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge
- You have 2+ years of experience in photo/video editing within Canva, Capcut, etc
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city
What the job involves
- As the Marketing Manager for New York City (NYC) you will plan and execute integrated marketing campaigns to build awareness, deepen engagement and drive growth in your city
- You are an expert in content creation and will use multi-channel marketing tactics to reach and grow a large, diverse and progressive audience in our city
- You’ll work closely with Sofar’s Experiences team to ensure we’re focused on the needs of our community and executing on content campaigns and overall brand strategy
- Reporting into the NYC General Manager, this is an incredible opportunity for people who are passionate about marketing, content creation, and building community
- Please note that this is a full-time, one year fixed term contract. It requires on-call, night and weekend availability
- Build local content marketing strategy to increase brand awareness and drive ticket sales
- Create and execute strategy for merchandising (visual, copy) the shows on our website to enhance the customer experience, drive conversion, and maximize sales
- Develop and execute on our social media strategy, film/produce/edit video content, and lead community management for our @sofarnyc social channels
- Work in partnership with our Lifecycle Marketing Manager to create email and SMS copy which feel relevant and local to your community and lead to growth and conversion
- Create and execute boosted social media campaigns to drive ticket sales
- Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
- Monitor and measure the effectiveness of content across channels - analyzing reach, growth and engagement
- You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
London, UK
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
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