Senior Copywriter, Planhat
More information about location
Customer success software
Open for applications
Customer success software
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To help technology companies build their business and make their customers more successful.
Role
Who you are
- You're going to be writing all day, so you should absolutely love writing
- The kind of writing that catches your target's eyes and keeps them locked in – ending in action, not apathy. Generally, this means you'll have spent some time at an advertising agency, coming up with clever content opportunities and delivering concise copy on-demand
- Write clear, concise and grammatically correct copy
- Are a strategic, imaginative and creative thinker who can brainstorm ideas, develop concepts, and produce thoughtful, compelling messaging
- Understand the dynamics involved in communicating across all channels – authoring creative copy for print and digital advertising, video and socials
- Are skilled at writing smart, persuasive copy that motivates a breadth of target audiences – from prospective customers and hires to potential partners – to take the desired action
- Know and deploy the different language styles that appeal to various target markets
- Combine compelling copy with core brand design atoms to create highly visible integrated brand and content marketing programs that drive conversion and word of mouth
- Take interest in SEO and strategic content marketing best practices – self-calibrating based on what converts and what doesn't
- Leverage different copy styles where suitable to maximise impact, including:
- Long-form (quarterly reports/white papers)
- Ghostwriting (essays & opinion pieces)
- Editorial content (industry articles for our blog)
- Advertising (headlines, taglines, combining copy and typography)
- Product updates (release comms, feature deep-dives)
- Press releases
- Email campaigns
- Social media posts
What the job involves
- You're joining Planhat's in-house creative agency – Studio Planhat
- Taking cues from old-school ad agencies, we're building a disruptive multi-channel B2B identity and voice. We're thoughtful, no-nonsense doers. We test and see, rather than speculate
- Processes and ideas don't matter to us: engaging, well-targeted and compelling copy does. We generate imaginative, production-ready work at scale every single day
- As the stewards of Planhat's brand, our success is measured by our ability to drive engagement, followers and traffic while upholding and evolving our brand identity and reputation
- As part of Studio Planhat, you'll have the freedom to spot what's needed and execute a series of campaigns to fill the gap
- From day 1, your words will be responsible for mobilising our 20,000+ strong audience
- If you succeed in this role, you'll be Planhat's first dedicated copywriter. Naturally, you'll grow to own and evolve our entire tone of voice in lockstep with our brand identity as we scale
- Ideating, owning and executing large omni-channel campaigns end-to-end
- Setting in-house guidelines for overall communications and tone of voice
- Building a team of copywriters to deliver imaginative and persuasive content that positions Planhat as a household name in the B2B SaaS space and beyond
Our take
According to Planhat, even though acquiring customers is essential for the initial growth of a company, long-term sustainable growth comes from maximising the lifetime value of existing customers. The Sweden-based but globally remote startup provides a modern customer platform that helps clients analyse insights regarding their target audience, manage workflow and drive customer experience.
Planhat distinguishes itself from other customer success software like Salesforce and Totango through its rapid deployment and easy adoption. The platform provides a range of solutions, from customisable customer health scores to management reporting and CSM team performance. It's been taken up by thousands of teams globally and its corporate customers include the likes of Consensys, Alation and Adenza.
Initially a bootstrapped company, Planhat had already built a significant business by the time it closed its first investment round in 2022. This funding is being used to support the company's growth by scaling its commercial teams, accelerating its R&D and further developing the product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"The company has been remote first from the beginning and encourages employees to work from anywhere. The company also encourages people to work when..."
Funding (1 round)
Apr 2022
$50m
SERIES A
Total funding: $50m
Company values
- Fearless: Be bold and play to win - taking the safe route will never get us far
- Impactful: When you do something, do it right and make sure it moves the ship forward
- Caring: Be kind to yourself and others, so that we help each other grow
- Genuine: Be comfortable in your own skin, and create an environment where others can be too
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Niklas Skog
(Co-Founder & Product & Engineering)Previously a Management Consultant at McKinsey & Company, a Product Manager at Meltwater Group, a Managing Director at Jobylon and COO at GlobeSoft.
Kaveh Rostampor
(Co-Founder & CEO)They are a co-founder and Board Member at Jobylon. Former Executive Director at Meltwater. Chairman of the Board and Board member of multiple global SaaS companies.
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