Product Manager, Signpost
Growth, Activation & PLG
$85-125k
More information about location
3+ days a week in office
Customer communication software
Be an early applicant
Customer communication software
101-200 employees
Be an early applicant
$85-125k
More information about location
3+ days a week in office
101-200 employees
Company mission
To create a world where local businesses, from small to large enterprises, can all prosper due to great and lasting customer relationships.
Role
Who you are
- 2–4 years of product experience
- Demonstrated experience working with product metrics such as activation, conversion, or retention
- Hands-on support of engineering efforts, project management and documentation
- Experience working on SaaS or digital products
- Solid technical foundation
- Experience working cross-functionally
- Comfortable with analytics tools
- We encourage you to apply if you’re an Austin area applicant who is excited to contribute, learn quickly, and grow in a product role focused on improving time to value
Desirable
- Exposure to product-led growth or freemium models
- Experience with A/B testing or experimentation
- Familiarity with tools like Pendo, Amplitude, Mixpanel
- SMB or vertical SaaS experience
What the job involves
- We’re hiring a Product Manager to own user activation and growth—turning new signups into engaged, paying customers
- This is a high-impact role tied directly to revenue. You’ll improve onboarding, run experiments, and drive measurable growth across our product-led engine
- At Signpost, you’ll work on real AI product with real SMB impact. This role directly influences revenue and growth, with high ownership in a fast-paced environment where you’ll build strong product instincts
- You’ll partner across Product, Engineering, Marketing, and RevOps to improve activation and conversion through data-driven experimentation
- Improve onboarding and first-user experience
- Reduce time to first value
- Identify and remove friction in early user journeys
- Improve trial, upgrade, and paywall experiences
- Support lifecycle touchpoints (in-app, SMS, email)
- Track and improve free-to-paid conversion
- Analyze user behavior and funnel performance
- Support A/B testing and experimentation
- Turn insights into shipped product improvements
- Partner cross-functionally to prioritize and launch initiatives
- Help ensure experiments and improvements ship consistently
- What Success Looks Like:
- Improved activation and onboarding completion
- Faster time to first value
- Increased free-to-paid conversion
- Consistent experimentation cadence
- Clear visibility into funnel performance
Our take
Running a small business can be challenging. With so many things to do and think about, local business owners often don't have the time or resources to dedicate to marketing and reputation management. This puts them at a disadvantage compared to larger corporations that have access to powerful marketing tools.
Signpost is a customer relationship management suite that levels the playing field for local business owners, who make up 99.7% of all US businesses. It allows local businesses to manage the full lifecycle of their customer interaction and has reported that most local businesses on its platform see ratings improve by over 30%, with revenue increasing by over 10%.
With nearly $90M in secured funding, a user base surpassing 20,000, and a recent milestone achieved through its acquisition by Hibu Inc, Signpost is not just thriving but also paving the way for a promising future. By leveraging the strengths of both entities, this collaboration aims to drive innovation, enhance offerings, and establish a formidable presence in the ever-evolving SMB market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2019
$52m
LATE VC
Nov 2017
$5m
LATE VC
Total funding: $93.7m
Company benefits
- Equipment: Signpost provides all new employees with laptops and the equipment they need to be successful
- Culture: Signpost celebrates monthly birthdays, hosts office parties, and funds employee appreciation events
- Hands-on Training: We provide comprehensive, hands-on training by department for every new employee at Signpost
- Community: Signpost supports employee groups focused on important causes and one volunteer day per quarter for each employee
Company HQ
Chelsea, New York, NY
Leadership
Lucas Wilson
(CEO)Previously CRO at ProSites, was an Advisor at Cents and a Senior VP at GovOS.
Salary benchmarks
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