Marketing Copy Writer, AssetWatch
Short-Form Specialist
+ Stock options
More information about location
Remote monitoring for proactive maintenance
Be an early applicant
Remote monitoring for proactive maintenance
101-200 employees
Be an early applicant
+ Stock options
More information about location
101-200 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you!
- 2+ years of experience in marketing copy writing, with a strong emphasis on short-form content creation
- Proven ability to write concise, persuasive, and engaging copy for various marketing channels
- Excellent understanding of marketing principles and best practices
- Strong attention to detail and a passion for creating high-quality content at scale
- Ability to work independently and as part of a team
- Excellent communication and collaboration skills
- Familiarity with SEO principles and keyword research
- Experience with content management systems (CMS) and marketing automation tools a plus
- Portfolio showcasing relevant short-form content examples
- Bilingual (English/Spanish) preferred
What the job involves
- AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads
- You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience
- Campaign-Focused Content Creation: Develop high-quality, short-form content for a variety of marketing campaigns, including:
- Advertising Copy: Write concise and impactful ad copy for various platforms (e.g. , Google Ads, social media ads, display ads) that grabs attention and encourages clicks
- Landing Page Copy: Craft compelling landing page content that drives conversions by highlighting key benefits and calls to action
- Marketing Email Copy: Create engaging email subject lines, preheader text, and body copy that increases open rates, click-through rates, and conversions
- Social Media Posts: Develop creative and engaging social media content that aligns with brand voice and platform best practices, including captions, tweets, and short-form video scripts
- Sales Collateral: Write concise and persuasive copy for sales materials such as brochures, one-page sheets, and presentations
- Collaboration: Work closely with other members of the marketing team including demand generation, digital marketing, events, and creative; as well as other team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms
- Content Strategy: Contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization
- SEO Optimization: Incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility
- A/B Testing: Collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance
- Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines
- Staying Up-to-Date: Stay current with industry trends, best practices, and emerging platforms in short-form content marketing
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams - giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding and growth since its founding in 2014, and is planning to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 9 rounds)
Apr 2025
$75m
SERIES C
May 2024
$38m
SERIES B
Total funding: $150.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company HQ
Westerville, OH
Leadership
Will Zell
(Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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